Financial Analysis Of Tesla Motors Inc. - 2040 Words

Financial Analysis of Tesla Motors Inc.- A Prediction of Future Growth Chengxing Zhao Texas AM University- Commerce Financial Analysis of Tesla Motors Inc.-A Prediction of Future Growth Abstract Tesla is one of the U.S. most notable new energy start-up companies in recent years. Its Model S is the on the U.S. best-selling luxury car list and is named America’s most secure vehicles. This paper is intent to conduct an analysis study on Tesla Motor based on available financial information and sources. Keywords: Tesla, electric car, hybrid, financial analysis, forecast Tesla’s Early Years Tesla Motors Inc. (often referred to as Tesla) was founded in 2003. The company name comes from the famous electrical engineer and AC motor inventor Nikola Tesla. Also Controversial Silicon Valley legend Elon Musk is an early investor and chairman of Tesla. He is also the developer of world s largest online support payment platform Paypal, software company Zip2, photovoltaic system SolarCity and Co-founder of space transportation technology company SpaceX (Musk 2014). At the beginning of the development, Tesla adopted a â€Å"three-step† business plan. First of all, they intend to develop a high-end, high-performance Electric sports car. These cars are built in order to attract their first targets group-high-income earners who are also aware of environmental issues especially young people in Silicon Valley and Hollywood Star. Second step is to develop luxuryShow MoreRelatedTesla Motors, Inc. Essay1614 Words   |  7 PagesAs a young automotive company, Tesla Motors, Inc. exhibits a list of strengths that has made the company successful with manufacturing and selling of their luxury electric vehicles (Eisler, 2016, p. 35). Tesla Motors, Inc. has a technological advantage in the battery market industry with their partnership with Panasonic. 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The company began designing, manufacturing, and marketing battery electric vehicles (BEVs) making Tesla the only manufacturer to sell a zero-emission sports car, the Tesla Roadster (Mangram, 2012, p. 296)Read MoreEssay on The Tesla Motor Company1589 Words   |  7 PagesTesla Motor Company Company Overview- Tesla Motors Inc. (Tesla) is a company based out of Silicon Valley that designs, assembles and markets battery electric vehicles (BEVs), in addition they produce lithium-ion battery packs, and electric vehicle powertrain components. Founded in 2003, Tesla was the first new American automobile manufacturer to appear in years. It was the first automaker to manufacture and sell proficient BEVs in production. The company’s tactic is not really that of theRead MoreTesla Model s Marketing Plan1126 Words   |  5 Pages Tesla Model S – Marketing Plan Leyda Alaniz Marketing Management Professor Irwin Brand Broward College February 12, 2017 Tesla Model S – Marketing Plan At its inception in 2003, Tesla Motors, Inc. was forged like-minded engineers motivated by the vanguard technology of electric vehicles in the modern world. Tesla, Inc.’s Model S is the safest luxury vehicle in the modern world that combines aesthetic appeal and technology in one swift move of eloquence. Marketing Plan – Part I Product-ServiceRead MoreExecutive summery of Tesla Motors. Inc Essay1221 Words   |  5 Pagesï » ¿ Executive summary of â€Å"Tesla motors. Inc† Company information Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. Its headquarters are in Palo Alto, California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries

Me Talk Pretty One Day By David Sedaris From Free Essays

Me Talk Pretty One Day – By David Sedaris From his book Me Talk Pretty One Day At the age of forty-one, I am returning to school and have to think of myself as what my French textbook calls â€Å"a true debutant. † After paying my tuition, I was issued a student ID, which allows me a discounted entry fee at movie theaters, puppet shows, and Festyland, a far-flung amusement park that advertises with billboards picturing a cartoon stegosaurus sitting in a canoe and eating what appears to be a ham sandwich. I’ve moved to Paris with hopes of learning the language. We will write a custom essay sample on Me Talk Pretty One Day By David Sedaris From or any similar topic only for you Order Now My school is an easy ten-minute walk from my apartment, and on the first day of class I arrived early, watching as the returning students greeted one another in the school lobby. Vacations were recounted, and questions were raised concerning mutual friends with names like Kang and Vlatnya. Regardless of their nationalities, everyone spoke what sounded to me like excellent French. Some accents were better than others, but the students exhibited an ease and confidence that I found intimidating. As an added discomfort, they were all young, attractive, and well-dressed, causing me to feel not unlike Pa Kettle trapped backstage after a fashion show. The first day of class was nerve-racking because I knew I’d be expected to perform. That’s the way they do it here – it’s everybody into the language pool, sink or swim. The teacher marched in, deeply tanned from a recent vacation, and proceeded to rattle off a series of administrative announcements. I’ve spent quite a few summers in Normandy, and I took a monthlong French class before leaving New York. I’m not completely in the dark, yet I understood only half of what this woman was saying. â€Å"If you have not meimslsxp or lgpdmurct by this time, then you should not be in this room. Has everyone apzkiubjxow? Everyone? Good, we shall begin. † She spread out her lesson plan and sighed, saying, â€Å"All right, then, who knows the alphabet? † It was startling because (a) I hadn’t been asked that question in a while and (b) I realized, while laughing, that I myself did not know the alphabet. They’re the same letters, but in France they’re pronounced differently. I know the shape of the alphabet but had no idea what it actually sounded like. â€Å"Ahh. † The teacher went to the board and sketched the letter a. â€Å"Do we have anyone in the room whose first name commences with an ahh? †12 Two Polish Annas raised their hands, and the teachers instructed them to present themselves by stating their names, nationalities, occupations, and a brief list of things they liked and disliked in this world. The first Anna hailed from an industrial town outside of Warsaw and had front teeth the size of tombstones. She worked as a seamstress, enjoyed quiet times with friends, and hated the mosquito. Oh, really,† the teacher said. â€Å"How very interesting. I thought that everyone loved the mosquito, but here, in front of all the world, you claim to detest him. How is it that we’ve been blessed with someone as unique and original as you? Tell us, please. † The seamstress did not understand what was being said but knew that this was an occasion for shame. Her rabbity mouth huffed for breath, and she stared down at her lap as though the appropriate comeback were stitched somewhere alongside the zipper of her slacks. The second Anna learned from the first and claimed to love sunshine and detest lies. It sounded like a translation of one of those Playmate of the Month data sheets, the answers always written in the same loopy handwriting: â€Å"Turn-ons: Mom’s famous fivealarm chili! Turn offs: insecurity and guys who come on too strong!!!! † The two Polish Annas surely had clear notions of what they loved and hated, but like the rest of us, they were limited in terms of vocabulary, and this made them appear less than sophisticated. The teacher forged on, and we learned that Carlos, the Argentine bandonion player, loved wine, music, and, in his words, â€Å"making sex with the womans of the world. Next came a beautiful young Yugoslav who identified herself as an optimist, saying that she loved everything that life had to offer. The teacher licked her lips, revealing a hint of the saucebox we would later come to know. She crouched low for her attack, placed her hands on the young woman’s desk, and leaned close, saying, â€Å"Oh yeah? And do you love your littl e war? † While the optimist struggled to defend herself, I scrambled to think of an answer to what had obviously become a trick question. How often is one asked what he loves in this world? More to the point, how often is one asked and then publicly ridiculed for his answer? I recalled my mother, flushed with wine, pounding the table top one night, saying, â€Å"Love? I love a good steak cooked rare. I love my cat, and I love †¦Ã¢â‚¬  My sisters and I leaned forward, waiting to hear out names. â€Å"Tums,† our mother said. â€Å"I love Tums. †13 The teacher killed some time accusing the Yugoslavian girl of masterminding a program of genocide, and I jotted frantic notes in the margins of my pad. While I can honestly say that I love leafing through medical textbooks devoted to severe dermatological conditions, the hobby is beyond the reach of my French vocabulary, and acting it out would only have invited controversy. When called upon, I delivered an effortless list of things that I detest: blood sausage, intestinal pates, brain pudding. I’d learned these words the hard way. Having given it some thought, I then declared my love for IBM typewriters, the French word for bruise, and my electric floor waxer. It was a short list, but still I managed to mispronounce IBM and assign the wrong gender to both the floor waxer and the typewriter. The teacher’s reaction led me to believe that these mistakes were capital crimes in the country of France. â€Å"Were you always this palicmkrexis? she asked. â€Å"Even a fiuscrzsa ticiwelmun knows that a typewriter is feminine. † I absorbed as much of her abuse as I could understand, thinking – but not saying – that I find it ridiculous to assign a gender to an inanimate object which is incapable of disrobing and making an occasional fool of itself. Why refer to Lady Crack Pipe or Good Sir Dishrag when these things could never li ve up to all that their sex implied? The teacher proceeded to belittle everyone from German Eva, who hated laziness, to Japanese Yukari, who loved paintbrushes and soap. Italian, Thai, Dutch, Korean, and Chinese – we all left class foolishly believing that the worst over. She’d shaken us up a little, but surely that was just an act designed to weed out the deadweight. We didn’t know it then, but the coming months would teach us what it was like to spend time in the presence of a wild animal, something completely unpredictable. Her temperament was not based on a series of good and bad days but, rather, good and bad moments. We soon learned to dodge chalk and protect our heads and stomachs whenever she approached us with a question. She hadn’t yet punched anyone, but it seemed wise to protect ourselves against the inevitable. Though we were forbidden to speak anything but French, the teacher would occasionally use us to practice any of her five fluent languages. â€Å"I hate you,† she said to me one afternoon. Her English was flawless. â€Å"I really, really hate you. † Call me sensitive, but I couldn’t help but take it personally. 14 After being singled out as a lazy kfdtinvfm, I took to spending four hours a night on my homework, putting in even more time whenever we were assigned an essay. I suppose I could have gotten by with less, but I was determined to create some sort of identity for myself: David, the hardworker, David the cut-up. We’d have one of those â€Å"complete this sentence† exercises, and I’d fool with the thing for hours, invariably settling on something like, â€Å"A quick run around the lake? I’d love to! Just give me a moment while I strap on my wooden leg. † The teacher, through word and action, conveyed the message that if this was my idea of an identity, she wanted nothing to do with it. My fear and discomfort crept beyond the borders of the classroom and accompanied me out onto the wide boulevards. Stopping for a coffee, asking directions, depositing money in my bank account: these things were out of the question, as they involved having to speak. Before beginning school, there’d been no shutting me up, but now I was convinced that everything I said was wrong. When the phone rang, I ignored it. If someone asked me a question, I pretended to be deaf. I knew my fear was getting the best of me when I started wondering why they don’t sell cuts of meat in vending machines. My only comfort was the knowledge that I was not alone. Huddled in the hallways and making the most of our pathetic French, my fellow students and I engaged in the sort of conversation commonly overhead in refugee camps. â€Å"Sometimes me cry alone at night. † â€Å"That be common for I, also, but be more strong, you. Much work and someday you talk pretty. People start love you soon. Maybe tomorrow, okay. † Unlike the French class I had taken in New York, here there was no sense of competition. When the teacher poked a shy Korean in the eyelid with a freshly sharpened pencil, we took no comfort in the fact that, unlike Hyeyoon Cho, we all know the irregular past tense of the verb to defeat. In all fairness, the teacher hadn’t meant to stab the girl, but neither did she spend much time apologizing, saying only, â€Å"Well, you should have been vkkdyo more kdeynfulh. † Over time it became impossible to believe that any of us would ever improve. Fall arrived and it rained every day, meaning we would now be scolded for the water dripping from our coats and umbrellas. It was mid-October when the teacher singled me15 out, saying, â€Å"Every day spent with you is like having a cesarean section. † And it struck me that, for the first time since arriving in France, I could understand every word that someone was saying. Understanding doesn’t mean that you can suddenly speak the language. Far from it. It’s a small step, nothing more, yet its rewards are intoxicating and deceptive. The teacher continued her diatribe and I settled back, bathing in the subtle beauty of each new curse and insult. â€Å"You exhaust me with your foolishness and reward my efforts with nothing but pain, do you understand me? † The world opened up, and it was with great joy that I responded, â€Å"I know the thing that you speak exact now. Talk me more, you, plus, please, plus. † How to cite Me Talk Pretty One Day By David Sedaris From, Essay examples

Assignment Essay Example For Students

Assignment Essay For instance, doing the scientific experiment about worms for five years earned him prestige: therefore, it also helped him to earn the job. He proved that it is not possible to extract one datagram Of myelin from four tones Of earthworms. His works prove that he is a man of determination and perseverance. Director Penny Marshall, has also shown in the movie that he finds plants intriguing. Hence, he visits the arboretum frequently. In addition to that, he also keeps plants in his fridge and studies about them with the aid of his botany textbook. As soon as he reach home from work. He rushes to the kitchen to take care of the plants. His interests towards plants prove that he is a curious individual. Even though he seems to be joyful in his life, Marshall believes something is missing! In the initial scenes, Marshall presents a world that questions Dry. Sawyers propensity to avoid human interaction. He lives by himself, and his house is filled with books. As a result, he has preoccupied himself with books like any stereotypical doctor would. There does not seem to exist a world where he could connect with real people. Marshall captured medium shots of the patients Dry. Sayers encounters with- emphasizing noise, how overwhelming it is on his first day at job? After observing the patients, Sayers got exhausted, at this particular juncture, Marshall took an internal framing shot- showing Sayers opening a window, making him feel like he is trapped in his job. He has weak social skills, thus, he hides behind glasses and files. During his leisure at the hospital, he visits the arboretum instead Of having lunch With his fellow colleagues. At the arboretum, Marshall captured a long shot of Sayers that isolates him from the rest Of the surroundings. His socially awkward personality is also evident when a golden retriever is at his footstep, he is frightened by the affectionate breed of dog. The doctor also hesitates/denies to go for a cup of coffee with Nurse Costello at the beginning of the movie. Even though he has been successful in maintaining his scientific career, he failed to maintain a connection with living people. As a result, he-himself is responsible for being the one thats asleep. Marshall illustrates that, The human spirit needs to be nourished with work, play, friendship, family. The things that matter.. ,The simplest things. However, Dry. Sayers seems to be unaware of the simplest things, which are taken granted for every day, He lacks the importance of living life rather than merely existing. Sooner things start to change as he comes across Leonard Lowe, one to his his catatonic patients.

Ludwig Van Beethoven Essays - Ludwig Van Beethoven,

Ludwig van Beethoven The rise of Ludwig van Beethoven into the ranks of history's greatest composers was paralleled by and in some ways a consequence of his own personal tragedy and despair. Beginning in the late 1790's, the increasing buzzing and humming in his ears sent Beethoven into a panic, searching for a cure from doctor to doctor. By October 1802 he had written the Heiligenstadt Testament confessing the certainty of his growing deafness, his consequent despair, and suicidal considerations. Yet, despite the personal tragedy caused by the "infirmity in the one sense which ought to be more perfect in [him] than in others, a sense which [he] once possessed in the highest perfection, a perfection such as few in [his] profession enjoy," it also served as a motivating force in that it challenged him to try and conquer the fate that was handed him. He would not surrender to that "jealous demon, my wretched health" before proving to himself and the world the extent of his skill. Thus, faced with such grea t impending loss, Beethoven, keeping faith in his art and ability, states in his Heiligenstadt Testament a promise of his greatness yet to be proven in the development of his heroic style. By about 1800, Beethoven was mastering the Viennese High- Classic style. Although the style had been first perfected by Mozart, Beethoven did extend it to some degree. He had unprecedently composed sonatas for the cello which in combination with the piano opened the era of the Classic- Romantic cello sonata. In addition, his sonatas for violin and piano became the cornerstone of the sonata duo repertory. His experimentation with additions to the standard forms likewise made it apparent that he had reached the limits of the high- Classic style. Having displayed the extended range of his piano writing he was also begining to forge a new voice for the violin. In 1800, Beethoven was additionally combining the sonata form with a full orchestra in his First Symphony, op. 2. In the arena of piano sonata, he had also gone beyond the three- movement design of Haydn and Mozart, applying sometimes the four-movement design reserved for symphonies and quartets through the addition of a minuet or scherzo. Having confidently proven the high-Classic phase of his sonata development with the "Grande Sonate," op. 22, Beethoven moved on to the fantasy sonata to allow himself freer expression. By 1802, he had evidently succeeded in mastering the high-Classic style within each of its major instrumental genres -- the piano trio, string trio, string quartet and quintet, Classic piano concerto, duo sonata, piano sonata, and symphony. Having reached the end of the great Vienese tradition, he was then faced with either the unchallenging repetion of the tired style or going beyond it to new creations. At about the same time that Beethoven had exhausted the potentials of the high-Classic style, his increasing deafness landed him in a major cycle of depression, from which was to emerge his heroic period as exemplified in Symphony No. 3, op. 55 ("Eroica"). In Beethoven's Heiligenstadt Testament of October 1802, he reveals his malaise that was sending him to the edge of despair. He speaks of suicide in the same breath as a reluctance to die, expressing his helplessness against the inevitability of death. Having searched vainly for a cure, he seems to have lost all hope -- "As the leaves of autumn fall and are withered-so likewise has my hope been blighted-I leave here- almost as I came-even the high courage-which often inspired me in the beautiful days of summer-has disappeared." There is somewhat of a parallel between his personal and professional life. He is at a dead end on both cases. There seems to be no more that he can do with the high-Classic style; his deafness seems poised i nevitably to encumber and ultimately halt his musical career. However, despite it all, he reveals in the Testament a determination, though weak and exhausted, to carry on -- "I would have ended my life-it was only my art that held me back. Ah, it seemed to me impossible to leave the world until I had brough forth all that I felt was within me. So I endured this wretched

Free Essays on The Orgin Of Civil Society

In â€Å"The Origin of Civil Society,† Rousseau makes many debatable points regarding the benefits of a civil state over a state of nature. Rousseau states that humans living in a state of nature are only a short term solution for society and would not survive in the long run. Society living in a civil state of social contracts is a more secure and safe way of life in which the people have security and more importantly happiness. Throughout â€Å"The Origin of Civil Society,† Rousseau goes into great deal of detail regarding slavery and families including the social contracts that go into making a civil state along with the problems of a state of nature. Although the essay is presented well, Rousseau makes assumptions with no evidence to back them up and uses many writing devices to persuade the reader. Rousseau is adamant about the faults in a society that lives in a state of nature. In this state of nature, man is only a â€Å"stupid animal† whose existence is one of instinct and necessity for his own self interest and survival. In this state, man does have natural liberty to take anything he desires assuming he is the strongest. But when living in a civil state, man trades this natural liberty for civil liberty where he can secure property he can claim as his own. Rousseau goes on to explain how man has no security in this state of nature where only the strongest survive. Eventually, even the strongest would die or an outside threat or natural disaster would lead to the end of society. Yet, Rousseau fails to look at other possibilities of human nature and a family bond in a state of nature. In this argument, Rousseau makes the assumption that humans by nature are driven by self interest with no evidence or explanation. This may be argued that humans by nature are loving caring beings and not these â€Å"stupid animals† of which Rousseau refers to. Rousseau fails to mention the role of the family in a state of n... Free Essays on The Orgin Of Civil Society Free Essays on The Orgin Of Civil Society In â€Å"The Origin of Civil Society,† Rousseau makes many debatable points regarding the benefits of a civil state over a state of nature. Rousseau states that humans living in a state of nature are only a short term solution for society and would not survive in the long run. Society living in a civil state of social contracts is a more secure and safe way of life in which the people have security and more importantly happiness. Throughout â€Å"The Origin of Civil Society,† Rousseau goes into great deal of detail regarding slavery and families including the social contracts that go into making a civil state along with the problems of a state of nature. Although the essay is presented well, Rousseau makes assumptions with no evidence to back them up and uses many writing devices to persuade the reader. Rousseau is adamant about the faults in a society that lives in a state of nature. In this state of nature, man is only a â€Å"stupid animal† whose existence is one of instinct and necessity for his own self interest and survival. In this state, man does have natural liberty to take anything he desires assuming he is the strongest. But when living in a civil state, man trades this natural liberty for civil liberty where he can secure property he can claim as his own. Rousseau goes on to explain how man has no security in this state of nature where only the strongest survive. Eventually, even the strongest would die or an outside threat or natural disaster would lead to the end of society. Yet, Rousseau fails to look at other possibilities of human nature and a family bond in a state of nature. In this argument, Rousseau makes the assumption that humans by nature are driven by self interest with no evidence or explanation. This may be argued that humans by nature are loving caring beings and not these â€Å"stupid animals† of which Rousseau refers to. Rousseau fails to mention the role of the family in a state of n...

Proofreading Marks 101 What Do These Squiggles Mean

Proofreading Marks 101 What Do These Squiggles Mean What Are the Meaning of Proofreading Marks? Having your work come back from an editor covered in red pen is daunting to begin with. Receiving a manuscript that's covered in proofreading marks that might as well be hieroglyphics can be even more intimidating.But before you reach for your cipher wheel, remember that the purpose of proofreading marks isn’t to confuse you. It’s to provide a detailed roadmap to a professional and polished final manuscript. While independent authors are not likely to spring for large print runs which would be ruined by more than a couple of typoe - proofreading still remains an essential step for most serious self-publishers. What are the meaning of proofreading marks? Find out here! #amediting These days, it’s unlikely for the proofreading process to take place via pen-and-paper, meaning that the use of proofreading marks is also becoming increasingly rare. Most proofreaders used tools such a â€Å"tracked changes† to flag issues - and many indie authors choose to forgo professional proofers for software such as Grammarly or the simple red, dotted line that signifies a typo in processors such as Microsoft Word or Google Docs.That being said, screen fatigue is a real thing and there’s something about a hard-copy document that seems to draw the eye to errors more than a digital one. So if you’re working with a proofreader and want to ensure the collaboration fulfills its top potential, it’s worth getting to know the meaning of the more common proofreading marks.So, without further ado†¦ Once you’ve done all the proofreading work you can, we encourage you to consider working with a professional. Proofreading is the final stage of the editing process and will ensure your book fully meets its potential for success.The average costs of working with a professional proofreader on Reedsy are:$350 for a 40k-word book$520 for a 60k-word book$700 for an 80k-word bookHead to our marketplace to request quotes from a variety of professional proofreaders for free.Have you ever worked with a professional proofreader? Or do you prefer to go the DIY route? Leave any thoughts or questions in the comments below!

Several Medical Record Formats at the Healthy Facility Record Assignment

Several Medical Record Formats at the Healthy Facility Record - Assignment Example For instance, all agencies which are owned by the local government are supposed to keep a defined general retention and disposition schedule. The retention policy should give a guideline on how the records should be retained by all kinds of EMS services. All EMS agencies are supposed to have the policy which shall describe all the procedures which are in compliance with the retention of records required. The policy should also describe the time length needed to document the records. Additionally, the policy should have described well how the document will be stored, procedures for retrieving the stored document and how the records will be protected. The following are the physical/ technical measures which are used to secure HIM department; both internal and external departments should be taught the importance of computer security, one should ensure that all other staffs take seriously security he or she does, ensure that all the information in the system components are catalogued because there are no two medical practices which have the same information, one should be ready for the disaster even before it has struck this means there should be an alternative method of backing up all the information in the system. Lastly, one should ensure that all his or her communications and network safeguards are robust and intact. The following are the both physical and technical measures which should used to secure health records; there should be facility access controls such as alarms and locks, there should be proper policies in the workstation to make sure that there is proper access and use workstations, workstation security measures, such as computer privacy filters and cable locks, there should be a good plan on how to restore lost data. There several areas in HIM those are outsourced. These areas are; contractors and consultants, data technicians, and also programmers.  Ã‚  

Information System Essay Example | Topics and Well Written Essays - 500 words - 2

Information System - Essay Example The people who create a software system are in immense pressure to come up with the software at a lowest possible cost (Dahanayake). The pace of the advancement in software engineering has increased so rapidly that the best practices that were known by the individual in creating a software system has deviated and has changed too fast. This is because in Information technology industry every time something new turns up and it is becoming difficult for the professionals in coping up with it. Most of the software systems are developed through an integrated channel of customer feedback and this makes the task more difficult for them to create exactly the same software system that is demanded by most of the customer (Downes). While creating software system there has also been some legal consequences in the issuance and the protection of the licenses. Bigger firms often negotiate for the software license due to the poorly defined law of license, which adds up more difficulties for the firms. The companies are struggling to survive in the market and they are relying on their professionals to get them a competitive advantage in the market which puts more stress on these experts which forces them to make decisions that are unlikely to favor the company while fulfilling customer’s demands (Downes). More often while creating a software system; the biggest problem is the lack of understanding the software system regarding both the managers and the information technology expert who are leading the development effort. To create software system one should analyze the software components because otherwise some software’s are known as ‘spaghetti code’, which are unstructured and complex. This gives rise to the quality and time tradeoff and affects the growth of the company. Some software’s are made for a particular environment

The Loneliest Character Essay Example for Free

The Loneliest Character Essay The loneliest character in Of Mice and Men is Crooks. Crooks is the loneliest character because he lives all alone and has no one to give him company. He is not allowed in the bunk house because he is black. In the depression era, blacks were segregated, keeping Crooks isolated and friendless. Crooks is lonely because of his race. He gets treated differently than others for example: Spose you didnt have nobody. Spose you couldnt go into the bunk house and play rummy cause you was black. Howd you like that? Spose you had to sit out here an read books. Sure you could play horseshoes till it got dark, but then you got to read books†¦ (Steinbeck 80). Crooks is treated differently in the smallest of ways. Many ways seem too small to affect some people, but they affect Crooks because of his isolation. â€Å"Maybe you guys better go. I aint sure I want you in here no more. A colored man got to have some rights even if he dont like em (Steinbeck 90). Crooks has few rights as a colored person and he desperately wants more rights. During the depression colored people were often isolated because of their race. Crooks never gets any company creating a feeling of loneliness. He even feels that he should not receive any company, for example, â€Å"You got no right to come in my room. This here’s my room. Nobody got no right in here but me† (Steinbeck 66). Crooks pushes people away creating even more loneliness. Because of this he gets bored and finally lets Lenny in. â€Å"Come on in and sit awhile† (Steinbeck 68). When Crooks lets Lenny in he feels relieved that he has someone to talk to. It is a short lived feeling. As soon as Lenny leaves he is lonely again. The seclusion created by Crooks fuels his feelings of loneliness. Crooks has inadequate social relationships, some of which is caused by his race. He is also lonely because he has no family or friends on the ranch like George and Lennie do. Crooks is defiant ly the loneliest character in Of Mice and Men.

William Shakespeares The Taming of the Shrew Essay examples -- Shakes

William Shakespeare's The Taming of the Shrew Over the past 400 or so years since Shakespeare wrote _The Taming of the Shrew_, many writers, painters, musicians and directors have adapted and reformed this play of control and subjugation into timeless pieces of art. In _10 Things I Hate About You_ and Kiss Me Kate from two very different times in the twentieth century, and paintings of Katherina and Bianca from the late nineteenth century, the creators of these adaptations have chosen to focus on the role of the two main female characters in the play. The ideas surrounding these women have changed through the years, from Katherina and Bianca simply being young women who deviated from the norm of Shakespeare’s time to women who embody feminist ideals and stereotypes of the more modern world. From the beginning of the play, the differences between Katherina and Bianca are highlighted through their interactions via dialogue. Early in the second act, Bianca pleads with her sister to not â€Å"make a bondmaid and a slave of me† because, as deemed by society, Bianca is not supposed to marry before her older sister (2.1.2). Bianca asks Katherina to â€Å"unbind [her] hands† so that she can get rid of all the gawdy implements she is forced to wear as a polite woman of the time, because if she doesn’t want to follow one rule, she doesn’t see why she should follow any of them (2.1.4). This immediately sets up these two sisters by showing how one depends on the status of the other to be truly happy, or happy as deemed by the doctrines of society anyway. Katherina rebuts this whining after their father enters, and ends the scene with her own speech in which she argues that Nay, now I see She is your treasure, she must have a husband; I mus... ... About You_.† Shakespeare Bulletin: A Journal of Performance Criticism and Scholarship 22.2 (2004): 45-66. Expanded Academic ASAP. Westfield State College Library, MA. 15 April 2005. 15 April 2005. Ostlere, Hilary. â€Å"Taming The Musical.† Dance Magazine 73.12 (1999): 84. Expanded Academic ASAP. Westfield State College Library, MA. 15 April 2005. Schneider, Gary. â€Å"The Public, the Private, and the Shaming of the Shrew.† SEL Studies in English Literature 1500-1900 42.2 (2002): 235-258. Project Muse. Westfield State College Library, MA. 15 April 2005. Schuler, Robert M. â€Å"Bewitching The Shrew.† Texas Studies in Literature and Language 46.4 (2004): 387-431. Project Muse. Westfield State College Library, MA. 15 April 2005. Shakespeare, William. _The Taming of the Shrew_. The Riverside Shakespeare. 2nd ed. Ed. Dean Johnson. Boston: Houghton Mifflin, 1997. 142-171.

Stefan’s Diaries: The Craving Preface

Everything has changed. My body, my desires, my appetite. My soul. In seventeen short years, I've born witness to more tragedy than anyone should – and been the cause of far too much of it. With me I carry the memory of my death and that of my brother. I'm haunted by the sound of our last breaths in the mossy woods of Mystic Falls, Virginia, and the image of my father's lifeless body on the floor of his study in our magnificent Veritas Estate. I still smell the charred church where the town's vampires burned. And I can almost taste the blood I took and the lives I stole out of sheer hunger and indifference after my transformation. Most clearly I see the curious dreamer of a boy I once was, and if my heart could beat, it would break for the vile creature I've become. But though the very molecules of my being have morphed beyond recognition, the world continues to turn. Children grow older, their plump faces thinning with the passage of time. Young lovers exchange secret smiles as they discuss the weather. Parents sleep while the moon keeps watch, wake when the sun's rays nudge them from slumber. They eat, labor, and love. And always, their hearts pump with rhythmic thuds, the blood as alluring to me as a snake charmer's tune is to a cobra. I once scoffed at the tediousness of human life, believing the Power I had made me more. Through her example, Katherine taught me that time holds no sway over vampires, so I could become divorced from it, living from moment to moment, moving from one carnal pleasure to the next with no fear of consequences. During my time in New Orleans I was heady with my new Power, my limitless strength and speed. I tore through humans as if their lives were meaningless. Every warm drop of blood made me feel alive, strong, fearless, and powerful. It was a haze of bloodlust. I killed so many, so casually. I can't even remember the faces of my victims. Except for one. Callie. Her flame-red hair, her clear green eyes, the softness of her cheeks, the way she stood with her hands on her hips . . . every detail stands out in my memory with painful clarity. It was Damon, my brother and former best friend, who dealt Callie her final blow. In turning him into a vampire, I had taken Damon's life, so he took from me the only thing he could – my new love. Callie made me remember what it was to be human, and what it meant to value life. Her death weighs heavily on my conscience. Now my strength is a burden, the constant thirst for blood a curse, the promise of immortality a terrible cross to bear. Vampires are monsters, killers. I must never, ever forget that again. I must never let the monster take over. While I will forever bear the guilt of what I did to my brother – the choice I made for him – I must also avoid the dark path he is so hell-bent on following. He revels in the violence and freedom of his new life, while I can only regret it. Before I left New Orleans, I battled the demon my brother, Damon, had become. Now, as I remake myself up North, far from anyone who's ever known me as either a human or a vampire, the only demon I have to battle is my own hunger.

“In A Time Of War” Poem Essay

The title of Rothenberg’s poem â€Å"In a Time of War† seems to encapsulate the poem’s subject-matter, written with uncomplicated words of the English vocabulary makes the poem stand out in a stark manner. This method is used by Rothenberg to illustrate to readers exactly how he sees war, as it is. One outstanding feature of this poem is its structure. Rothenberg appears to want to isolate the first stanza from the rest of the poem. At a closer reading, the first stanza is concerned with the poet’s thoughts of war, while it is taking place, whereas the remaining stanzas talk about his feelings on the notion of war, irregardless of whether it is occurring or not. This distinction is further enhanced by the language and degree of imagery of the stanzas. Note that in stanza one, there is more emphasis on description, with the constant use of pastoral imagery, â€Å"daisies wilt† and â€Å"the war sucks up the dew.† The mood generated from it, is â€Å"dark†, gloomy and miserable. However, reading on, the mood apparently lightens up, especially from stanza three. The word â€Å"love† begins to appear. The pastoral imagery transforms to a more hopeful state, â€Å"a love that floats like butterflies† and â€Å"flowers in the endless night.† Rothenberg is probably telling the reader that all is not lost, â€Å"even a year of war won’t hide or tame [moon acacia water lily star].† There is hence, no predominant gloomy mood or atmosphere to this poem as there is a shift from a state of hopelessness to one with some optimism present. Even so, we cannot overlook the fact that Rothenberg is saying that since we can move on from the aftermath of war, we can then take war lightly. The poet, apart from telling readers not to lose faith when war comes, is also signaling to us that â€Å"war [is] waiting in the gateway to the hive.† The lesson Rothenberg is conveying to the readers that war may strike us anytime, and so we should prevent it at all costs if not things might return to how he describes it in stanza one. The structure of stanza one consists of many short lines, even a word alone  constitutes a line as seen in the tenth line â€Å"nightingales.† Rothenberg ‘compels’ the reader to pay attention to each and every line. He wants us to feel, as closely as possible of the horrific experiences that war can bring out. Wars sometimes take decades before it ends and the literal length of the stanza symbolizes this. And yet, as we move on the next stanzas, lengthwise, they grow shorter and the lack of commas causes the reader to move from one stanza to the next rather swiftly until we approach stanza seven where Rothenberg cautions us of the unpredictability of war. And if we fail to take his advice in hand, we return to the state that stanza one illustrates. The poem may have ended with stanza seven, but Rothenberg has cleverly twisted it. A vicious cycle is formed, if humans refuse to prevent war, â€Å"another war† will always emerge. The poem is overall an excellent portrayal of the world â€Å"in a time of war.†

General Omar Bradley in World War II

General Omar Bradley in World War II General of the Army Omar N. Bradley was a key American commander during World War II and later served as the first Chairman of the Joint Chiefs of Staff. Graduating from West Point in 1915, he served stateside during World War I before advancing through the ranks during the interwar years. With the beginning of World War II, Bradley trained two divisions before serving under Lieutenant General George S. Patton in North Africa and Sicily. Known for his understated nature, he earned the nickname the G.I. General and later commanded the First U.S. Army and 12th Army Group in Northwest Europe. Bradley played a central role during the Battle of the Bulge and directed American forces as they drove into Germany. Early Life Born at Clark, MO on February 12, 1893, Omar Nelson Bradley was the son of schoolteacher John Smith Bradley and his wife Sarah Elizabeth Bradley. Though from a poor family, Bradley received a quality education at Higbee Elementary School and Moberly High School. After graduation, he began working for the Wabash Railroad to earn money to attend the University of Missouri. During this time, he was advised by his Sunday school teacher to apply to West Point. Sitting the entry exams at Jefferson Barracks in St. Louis, Bradley placed second but secured the appointment when the first place finisher was unable to accept it. West Point Entering the academy in 1911, he quickly took to the academys disciplined lifestyle and soon proved gifted at athletics, baseball in particular. This love of sports interfered with his academics, however he still managed to graduate 44th in a class of 164. A member of the Class of 1915, Bradley was classmates with Dwight D. Eisenhower. Dubbed the class the stars fell on, 59 of the class members ultimately became generals. World War I Commissioned as a second lieutenant, he was posted to the 14th Infantry and saw service along the US-Mexico border. Here his unit supported Brigadier General John J. Pershings Punitive Expedition which entered Mexico to subdue Pancho Villa. Promoted to first lieutenant in October 1916, he married Mary Elizabeth Quayle two months later. With the US entry into World War I in April 1917, the 14th Infantry, then at Yuma, AZ, was moved to the Pacific Northwest. Now a captain, Bradley was tasked with policing copper mines in Montana. Desperate to be assigned to a combat unit heading to France, Bradley requested a transfer several times but to no avail. Made a major in August 1918, Bradley was excited to learn that the 14th Infantry was being deployed to Europe. Organizing at Des Moines, IA, as part of the 19th Infantry Division, the regiment remained in the United States as a result of the armistice and influenza epidemic. With the U.S. Armys postwar demobilization, the 19th Infantry Division was stood down at Camp Dodge, IA in February 1919. Following this, Bradley was detailed to South Dakota State University to teach military science and reverted to the peacetime rank of captain. Fast Facts: General Omar N. Bradley Rank: General of the ArmyService: U.S. ArmyBorn: February, 12, 1893 in Clark, MODied: April 8, 1981 in New York, NYParents: John Smith Bradley and Sarah Elizabeth BradleySpouse: Mary Elizabeth Quayle, Esther BuhlerConflicts: World War II, Korean WarKnown For: D-Day (Operation Overlord), Operation Cobra, Battle of the Bulge Interwar Years In 1920, Bradley was posted to West Point for a four-year tour as a mathematics instructor. Serving under then-Superintendent Douglas MacArthur, Bradley devoted his free time to studying military history, with a special interest in the campaigns of William T. Sherman. Impressed with Shermans campaigns of movement, Bradley concluded that many of the officers who had fought in France had been misled by the experience of static warfare. As a result, Bradley believed that Shermans Civil War campaigns were more relevant to future warfare than those of World War I. Promoted to major while at West Point, Bradley was sent to the Infantry School at Fort Benning in 1924. As the curriculum stressed open warfare, he was able to apply his theories and developed a mastery of tactics, terrain, and fire and movement. Utilizing his prior research, he graduated second in his class and in front of many officers who had served in France. After a brief tour with the 27th Infantry in Hawaii, where he befriended George S. Patton, Bradley was selected to attend the Command and General Staff School at Fort Leavenworth, KS in 1928. Graduating the following year, he believed the course to be dated and uninspired. Departing Leavenworth, Bradley was assigned to the Infantry School as an instructor and served under future-General George C. Marshall. While there, Bradley was impressed by Marshall who favored giving his men an assignment and letting them accomplish it with minimal interference. In describing Bradley, Marshall commented that he was quiet, unassuming, capable, with sound common sense. Absolute dependability. Give him a job and forget it. Deeply influenced by Marshalls methods, Bradley adopted them for his own use in the field. After attending the Army War College, Bradley returned to West Point as an instructor in the Tactical Department. Among his pupils were the future leaders of the US Army such as William C. Westmoreland and Creighton W. Abrams World War II Begins Promoted to lieutenant colonel in 1936, Bradley was brought to Washington two years later for duty with the War Department. Working for Marshall, who was made Army Chief of Staff in 1939, Bradley served as  assistant secretary of the General Staff. In this role, he worked to identify problems and developed solutions for Marshalls approval. In February 1941, he was promoted directly to the temporary rank of brigadier general.  This was done to allow him to assume command of the Infantry School. While there he promoted the formation of armored and airborne forces as well as developed the prototype Officer Candidate School. With the US entry into World War II on December 7, 1941, Marshall asked Bradley to prepare for other duty. Given command of the reactivated 82nd Division, he oversaw its training before fulfilling a similar role for the 28th Division. In both cases, he utilized Marshalls approach of simplifying military doctrine to make it easier for newly recruited citizen-soldiers. In addition, Bradley utilized a variety of techniques to ease draftees transition to military life and boost morale while also implementing a rigorous program of physical training. As a result, Bradleys efforts in 1942, produced two fully trained and prepared combat divisions. In February 1943, Bradley was assigned command of X Corps, but before taking the position was ordered to North Africa by Eisenhower to troubleshoot problems with American troops in the wake of the defeat at Kasserine Pass. Lieutenant General Omar Bradley on the navigation bridge of USS Ancon (AGC-4), en route to the invasion of Sicily, 7 July 1943. With him is Captain Timothy Wellings, USN. US Naval History and Heritage Command North Africa Sicily Arriving, Bradley recommended that Patton be given command of the U.S. II Corps. This was done and the authoritarian commander soon restored the units discipline. Becoming Pattons deputy, Bradley worked to improve the fighting qualities of the corps as the campaign progressed.  As a result of his efforts, he ascended to command of II Corps in April 1943, when Patton departed to aid in planning the invasion of Sicily. For the remainder of the North African Campaign, Bradley ably led the corps and restored its confidence. Serving as part of Pattons Seventh Army, II Corps spearheaded the attack on Sicily in July 1943. During the campaign in Sicily, Bradley was discovered by journalist Ernie Pyle and promoted as the G.I. General for his unprepossessing nature and affinity for wearing a common soldiers uniform in the field. D-Day In the wake of the success in the Mediterranean, Bradley was selected by Eisenhower to lead the first American army to land in France and to be prepared to subsequently take over a full army group. Returning to the United States, he established his headquarters at Governors Island, NY and began assembling staff to assist him in his new role as commander of the First U.S. Army.  Returning to Britain in October 1943, Bradley took part in the planning for D-Day (Operation Overlord). Senior U.S. officers watching operations from the bridge of USS Augusta (CA-31), off Normandy, 8 June 1944. They are (from left to right): Rear Admiral Alan G. Kirk, USN, Commander Western Naval Task Force; Lieutenant General Omar N. Bradley, U.S. Army, Commanding General, U.S. First Army; Rear Admiral Arthur D. Struble, USN, (with binoculars) Chief of Staff for RAdm. Kirk; and Major General Ralph Royce, U.S. Army. National Archives and Records Administration A believer in employing airborne forces to limit German access to the coast, he lobbied for the use of the 82nd and 101st Airborne Divisions in the operation. As commander of the U.S. First Army, Bradley oversaw the American landings on Omaha and Utah Beaches from the cruiser USS Augusta on June 6, 1944. Troubled by the stiff resistance at Omaha, he briefly considered evacuating troops from the beach and sending the follow-on waves to Utah. This proved unnecessary and three days later he shifted his headquarters ashore. Northwest Europe As Allied forces built up in Normandy, Bradley was elevated to lead the 12th Army Group. As early attempts to push deeper inland failed, he planned Operation Cobra with the goal of breaking out of the beachhead near St. Lo. Commencing in late July, the operation saw a liberal use of air power before ground forces smashed through the German lines and began a dash across France. As his two armies, the Third under Patton and the First under Lieutenant General Courtney Hodges, advanced towards the German border, Bradley advocated for a thrust into the Saarland. Lieutenant General Sir Miles C. Dempsey (right) with the 21st Army Group commander, General Sir Bernard Montgomery (center), and U.S. First Army commander, Lieutenant General Omar Bradley (left), 10 June 1944. Public Domain This was denied in favor of Field Marshal Bernard Montgomerys Operation Market-Garden. While Market-Garden bogged down in September 1944, Bradleys troops, spread thin and short on supplies, fought brutal battles in the Hà ¼rtgen Forest, Aachen, and Metz. In December, Bradleys front absorbed the brunt of the German offensive during the Battle of the Bulge. After stopping the German assault, his men played a key role in pushing the enemy back, with Pattons Third Army making an unprecedented turn north to relieve the 101st Airborne at Bastogne. During the fighting, he was angered when Eisenhower temporarily assigned First Army to Montgomery for logistical reasons. Promoted to general in March 1945, Bradley led 12th Army Group, now four armies strong, through the final offensives of the war and successfully captured a bridge over the Rhine at Remagen. In a final push, his troops formed the southern arm of a massive pincer movement which captured 300,000 German troops in the Ruhr, before meeting up with Soviet forces at the Elbe River. Postwar With the surrender of Germany in May 1945, Bradley was eager for a command in the Pacific. This was not forthcoming as General Douglas MacArthur was not in need of another army group commander. On August 15, President Harry S. Truman appointed Bradley to the head of the Veterans Administration. While not thrilled with the assignment, Bradley worked diligently to modernize the organization to meet the challenges it would face in the postwar years. Basing his decisions on the needs of veterans rather than political considerations, he built a nationwide system of offices and hospitals as well as revised and updated the G.I. Bill and arranged for job training. In February 1948, Bradley was appointed Army Chief of Staff to replace the departing Eisenhower. He remained in this post only eighteen months as he was named the first Chairman of the Joint Chiefs of Staff on August 11, 1949. With this came a promotion to General of the Army (5-star) the following September. Remaining in this position for four years, he oversaw U.S. operations during the Korean War and was forced to rebuke General Douglas MacArthur for wishing to expand the conflict into Communist China. Later Life Retiring from the military in 1953, Bradley moved into the private sector and served as chairman of the board of the Bulova Watch Company from 1958 until 1973. Following the death of his wife Mary of leukemia in 1965, Bradley married Esther Buhler on September 12, 1966. During the 1960s, he served as a member of President Lyndon Johnsons Wise Men think tank and later acted as a technical advisor on the film Patton. Bradley died on April 8, 1981, and was buried at Arlington National Cemetery.

Adolescent Development

There are mutual influences between an individual and their social environment. There are also at-risk factors involved in the life of a developing adolescent that interconnects with a series of reciprocal systems. I can recall as a developing adolescent quickly maturing into adulthood, the many social, economic, external and internal influences that contributed to certain at-risk behaviors. These type of influences impacted me directly and indirectly. I was influenced by the several environments I was in, and I also contributed to influencing the environment around me. Attempting to exert control over uncontrollable circumstances only lead to desperate situations and weighty consequences. However, learning to accept my present circumstances, and how to appropriately respond to the hardship and temptations in life developed positive life changes. Individual human development occurs within interconnected and embedded ecological systems (McWhirter et al, 2013). The ecological systems include the individual, the microsystem, the mesosystem, the exosystem, and macrosystem (McWhirter et al, 2013). The individual consists of genetic and biological factors, and personality characteristics (McWhirter et al, 2013). The microsystem consists of the people that the individual comes into direct contact with and who the individual interacts with (McWhirter et al, 2013). The mesosystem is the embedded interconnections between different microsystems and the impact of the interactions that take place (McWhirter et al, 2013). The exosystem consists of the interconnections between one or more settings that indirectly involve the individual (McWhirter et al, 2013). The macrosystem represents the social blueprint of cultural values, societal structure, gender-role socializations, race relations, belief systems, and national and international resources (McWhirter et al, 2013). The chronosystem is the interconnection and interaction of the individual within different environments, and is the transitions that occur during the course of the individual’s lifetime (McWhirter et al, 2013). These interconnecting systems are referred to as the ecological model, and assumes that the individual is continually interacting with his or her environment  that produces constant change due to mutual influences (McWhirter et al, 2013). Part A – The Ecological Model The core of who I really am involves the combinations of my genetic predispositions, evolutionary and biological components, personality characteristics, and the ongoing process of behavioral, cognitive, and affective experiences (McWhirter et al, 2013). Who I am has a lot to do with my experiences in life, my responses to life events, and the social and environmental influences and interactions involved. The ecological model provides a greater understanding of how I influence my environment and my environment influences me. This is important because it is through the interactions of the ecological systems that help me better understand myself and others. The Individual. I entered the world with an umbilical cord wrapped around my neck, struggling to live due to insufficient oxygen intake. As a child I was very susceptible to illness. As an adult I discovered that I was living with an autoimmune disorder. I have very vivid fragmented memories as a child of several doctor office visits. At the personal level, I was a very fearful, anxious, angry, socially withdrawn child who experienced an unstable, insecure, neglectful, abusive, and dysfunctional home environment. The structure of personality develops in childhood and continues to develop in adulthood (Caspi, Roberts Shiner, 2005). I developed a combination of extraversion and introversion traits. These traits show themselves depending on how safe I determine the environment around me to be. As a child I experienced positive and negative emotionality. I at times struggle with viewing the world as a safe place and occasionally viewed it as threatening. I experienced anxious distress with a tendency toward anxiety, sadness, insecurity, and guilt. As a teenager I experienced darker emotions such as anger, frustration, and irritation. I developed agreeable personality characteristics as a child. In adulthood I sometimes struggle with the fear of rejection, self-acceptance, people pleasing tendencies, self-awareness, and feeling comfortable in my surrounding environment and own skin. I also developed a strong motivation to achieve academically, and have a strong sense of independence. As a child and through my teenage years I was not allowed to have an opinion or express individuality, which resulted in the inability or challenge to think on my own, questioning who I am through life stages, fearful of making decisions on my own and especially decisions I need to make on behalf of others, and codependency issues. The Microsystem. I grew up in a traditional family household for a time being that consisted of my mother, father, and sister. Although, it was considered a traditional two parent household, my father was rarely home, and when he was home he was unavailable. My mother was emotionally unavailable and suffered from manic depression. My mother stayed at home and my father was either out working or pursuing one of his addictions. My family was homeless until I was the age of 5. We had lived and slept in my father’s suburban, randomly stayed with strangers, and at times lived in a recreational vehicle. I assumed responsibility and care of my younger sibling, my mother, myself, and household chores. I entered the stages of maturity alone and without parental support. The lack of positive parenting during my adolescent years made me vulnerable to at-risk risk behaviors such as premarital sex, tobacco use, substance abuse, gang involvement and mental and social disorders (Clinton Clark, 2010). At the age of ten I was removed from my parent’s custody and placed in foster care where my sibling and I were separated and placed in different homes. In the foster system I was only allowed to socialize at school, and attended church depending on whether or not my foster parents at the time deemed it necessary. My sister and I went through several foster home placements which resulted in the loss of security, the loss of our personal possessions, and sense of belonging. Being bounced from home to home, it was difficult maintaining a close friendships with others. I developed an internal mechanism of being friendly with everyone, but not allowing myself to develop a close friendship with others. As I gained independence and freedom in my later teen years and early adulthood, I became more involved in church. The Mesosystem. I grew up in a rural community with a lack of parental involvement. There were no real established mesosystem relationships. The environment was inconsistently positive and very negative at times. Since school was my outlet, I strived for academic excellence and successfully achieved it. School seemed to be the only sense of stability. The Exosystem. Outside agencies that developed policies and created public resources were an indirect benefit to me as an adolescent and young adult. During childhood, I was able to eat lunch at school, and enjoy extracurricular activities such as Campfire Girls, cheerleading, and Key Club. I was given accessibility to the basic needs that my parents could not afford such as cloths, food, and shelter. As an adult, several community resources helped my daughter and escape and terminate a domestically violent relationship. The Macrosystem. During adolescence I was exposed to abuse, neglect, and violence first hand and via the television. My father grew up in the south and was very racist toward certain nationalities and races of people. The cultural context consisted of low socioeconomic status (SES), poverty, and experiencing our Native American ethnic background and being exposed to several conflicting belief systems. I grew up on a culture where corporate punishment was an acceptable practice. The culture valued individuality, independence, and self-reliance. I grew up in poverty with a prevailing crime rate not as noticeable as it is today. Social norms included the overuse of antibiotics (McDonnell Norms Group, 2008), and the use of drugs and alcohol were socially acceptable. Chronosystem. A pattern of environmental events, transitions, and sociohistorical circumstances contributed to my development over my lifespan. Both of my parents lived disloyal and adulterous life styles. Overtime, there unhealthy and dysfunctional patterns of relating to each other resulted in a separation. My father died when I was 17 years old. My parent’s marriage legally dissolved at the time of my father’s death. My mother remarried multiple times. My sister and I were exposed to their dysfunctional lifestyle, which tremendously impacted our lives. I personally, transitioned through many of life events by experiencing two divorces, being a single-mother of four children for quit sometime, remarrying and adjusting to a blended family, the loss of my oldest daughter, and facing the social political arena at work. The soil of my family growing up consisted of poverty, low socioeconomic status (SES), judgmental and racist attitudes, abusive and neglectful home environment, and conflicting belief systems. The three primary roots are family, school, and peer groups (McWhirter et al, 2013). My parent’s inability to raise my sister and me in a loving, secure, stable, and nurturing environment, and expose us to family conflict, abuse, neglect, lack of parenting, being emotionally unavailable, and an unstructured home environment contributed to my dysfunction and the at-risk behaviors in my life. The school system was unaware of our life circumstances and did not any support. My sister ended up dropping out and getting involved with drugs. I became sexually involved with my boyfriend at the age of 15 and became pregnant at the age of 16. My daughter gave me the drive to continue my education and succeed academically in order to provide her with a better life. I was withdrawn during my adolescence and teenage years. Although, I made intent to get along with everyone, I did not associate with everyone. The peer group I involved myself in strived for academic excellence and engaged in positive extracurricular activities. The trunk of the at-risk tree representing my life consisted of low self-esteem, and depression. The branches of at-risk categories in my life were high-school dropout, substance abuse, risky sexual behaviors, and suicide. I was at risk for teen pregnancy and became pregnant at the age of sixteen. I succumbed to sexual activity with one partner in high school that resulted in teen pregnancy. I was very fortunate that at risk behaviors did not escalate. My tree was broken and bruised and produced damaged fruit. Instead of running to quick gratification I learned to run to God. I found my value and security in Christ. My branches although bruised eventually healed and produced good, healthy fruit. It took a lot of effort, drive, motivation, will, and trusting God in the midst of temptation and hardship. I was fortunate to have a variety of Gardeners in my life from Christian counselors, law enforcement, human service workers, youth group leaders, Sunday school teachers, and church mentors who helped me redirect my lifestyle. I learned how to be academically successful, a loving, supportive, caring mother to my children, a hard worker of integrity, and to do the right thing when the wrong thing seems easier at the time being.

Key Areas Essay Example | Topics and Well Written Essays - 250 words

Key Areas - Essay Example Town hall meetings are an effective strategy because they offer opportunities for the nurses to discuss a policy issue with a policy maker in the presence of community members (Stewart et al., 2009). These structured discussions offer the nurses and the policy maker to listen to the community and identify some of the concerns and ways of dealing with the issue. In addition, the nurses can inquire for follow up questions to clarify some of the responses (Mason et al., 2011). Additionally, when people are going for a town hall meeting, they are aware of the issue at hand and try to get more information to ask the host (Mason et al., 2011). In this regards, it acts as a way of helping people get more information within the society to learn about its effects, prevalence and ways on how to control it. However, town halls are not an effective strategy because the people may become â€Å"numb† to town halls especially if there have been numerous others that have not addressed their concerns (Stewart et al., 2009). Therefore, in order to make town halls effective, it would be imperative to address the concerns aired and adopt some of the solutions offered. Stewart, P. A., Salter, F. K., & Mehu, M. (2009). Taking leaders at face value: Ethology and the analysis of televised leader displays. Politics and the Life Sciences: The Journal of the Association for Politics and the Life Sciences, 28(1),

Conflict Essay Example | Topics and Well Written Essays - 1250 words

Conflict - Essay Example Some used avoidance while others used competition in conflict resolution. Still others use an accommodation, compromising or collaborating conflict resolution styles. The latter was sociologically effective in eliciting a win-win resolution to situation. A non-assertive collaborator is a silent onlooker of the conflict situation and whose decision can be swayed and be taken advantaged with such helplessness. The person could be influenced to various demands and requests thoughtlessly. Roger (2008) pointed that non-assertive collaborator allow other people to decide for his fate, direction and outcome of living. Roger (2008) explicated that such personality can be depicted as emotionally dishonest, ambivalent, thrives in denial and hindered by inhibitions. In conflict situation, non-assertive collaborator could be easily offended, nervous, and sometimes confused with one’s decision. He could be critical too to the point of ambivalence. Non-assertive person’s gestures are illustrated with shyness or inability to establish eye contacts whenever communicating or there is obvious hesitancy to commit and assume responsibilities or obligations (Roger, 2008). The person is uncertain of his participation in this collaboration, although there is certain level of emotional satisfaction in his involvement in conflict situation management. Depending on the depth of the knowledge and skills of the collaborator, the non-assertive character could susceptibly be understood as a person who weighs issues without aggression and attempts to deal with situation in a calmer and patient management. However, as conflict management requires intellectual impartiality in dealing with conflict situation, decisions require that all accounts of the situations and issues are weighed well to achieve a certain level of justness in the decision-makings (Armstrong, 2004). While hoping to achieve better solution to

Quality assessment at bank call centre Research Paper

Quality assessment at bank call centre - Research Paper Example is a need to decrease variation so that proper attention can be given to continuous improvement in what is provided to the customers as is demanded by the customers. Another philosophy which needs to be established as a central part of the organization is the crucial need to implement correct controls along with proper techniques so that improvement can be made whenever it is required and is possible. As a student, it is very important for us to properly understand and realize the importance quality holds for organizations, specially the service sector which constantly is informing its employee’s importance of quality to make them an important customer segment. After a lot of research, finally we were able to find a bank which is providing proper service to its customers which is ICICI bank.     At ICICI Bank, all the banking and also financial products are offered to the corporate and also retail customers , they are using a variety of delivery channels and also through their subsidiaries which are specialized in life and also non-life insurance, investment banking also also asset management and venture capital. The bank is operating in India, Russia, Canada, Hong Kong, China and also United Kingdom.ICICI equity shares are basically listed in India on National Stock Exchange of India Limited and also Bombay Stock Exchange. American depositary Receipts are basically listed on New York Stock Exchange. Company was basically promoted during the year 1994 and was by ICICI limited which is an Indian Financial Institution and was also wholly owned through subsidiary. ICICI has board comprising of eminent individuals who are wealthy and also have international business experience related to financial services, banking and also management consulting. ICICI is providing innovati on in banking services which are liked and recognized all over the world. They have properly managed idea along with innovative products and also launches. Bank is also involved in engaging

Voting Habits in US Elections

Voting Habits in US Elections The right to vote typifies the soul of American popular government. Despite the fact that we have propounded popular government abroad, suffrage has never been just as open to all Americans. Making a choice is the most broadly comprehended and discretely compelling approach to have ones voice heard in American legislative issues. When we practice our entitlement to vote in favor of open authorities, the votes we cast reach out a long ways past one election: we have the capacity choose people who will settle on cement choices for our sake about how our legislature will be run, the wars we participate in and how assets, both national and nearby, are disseminated. Also, the election of candidates from assorted groups serves to make an initiative base that can well-spoken and supporter for the particularized needs of these groups. This history of the right to vote has been characterized by rejections. Toward the start of our republic generally just white guys with property or riches could practice the right to vote. The primary significant development of the right to vote happened after the Civil War with the appropriation of the Fifteenth Amendment to the United States Constitution which developed the right to vote to previous African American slaves. On the other hand, from that time until the Voting Rights Act in 1965, numerous African American, Latino/an, Asian American and indigenous Indian groups were kept from the surveys through clearly bigot implies. In spite of the fact that the entry of the Voting Rights Act of 1965 proclaimed a fresh start in giving racial and ethnic minority groups with access to the political methodology, the battle for all inclusive suffrage and political cooperation is a long way from being done. This battle for electing correspondence proceeds with today. Concerned group activ ists, voting rights legal advisors and different promoters furnished with instruments, for example, the government Voting Rights Act and other elected and state statutes, persevere in their endeavors to destroy the last vestiges of appointive gadgets, practices and methodology that repress the full political mix of racial and ethnic minority groups. The most fascinating inquiries concerning an election are not concerned with who won however with so much inquiries as why individuals voted the way that they did or what the ramifications of the results are. These inquiries are not generally effectively replied. Looking just at the fight occasions and episodes wont suffice. The one of a kind parts of the election must be mixed with a more general understanding of electing conduct to make a full clarification. We in this way need to talk about fundamental ideas and thoughts utilized as a part of the investigation of voting conduct as a premise for examining the 2004 results. Two noteworthy concerns portray the investigation of appointive conduct. One worry is with clarifying the race come about by distinguishing the wellsprings of individual voting conduct. We endeavor to comprehend the election result by seeing how and why the voters made up their personalities. An alternate real concern in voting exploration stresses changes in voting examples over the long run, for the most part with an endeavor to figure out what the race results let us know about the bearing in which American legislative issues is moving. For this situation, we concentrate on the elements of constituent conduct, particularly as far as present and future improvements. These two concerns are corresponding, not opposing, however they do accentuate distinctive sets of examination inquiries. For our reasons, these two concerns give a valuable premise to examining key parts of voting conduct. Numerous Americans nearly take after political issues, yet studies demonstrate that most dont. Most Americans in this manner settle on their political choices, and voting choices, in view of variables other than the issues. These variables include: The voters experience and recognizable proof with the hopefuls The voters party recognizable proof The voters perspective of the officeholders past execution For some voters, their impressions in regards to specific hopefuls and political partys are profound established. Most voters know how they will vote, even in the early phases of a fight. It is uncommon for crusades to change the brains of voters, however some of the time a crusade can effectively influence enough voters to impact the anticipated conclusion of a race. Consider the 2012 presidential race. Different surveys demonstrated that just around 10% of enrolled voters asserted to be undecided in the two months before Election Day. Of those 10%, roughly 40% asserted to be inclining to a specific hopeful. Likewise note that, of those 10%, just 61% were named liable to vote whatsoever. A voters experience has the biggest impact on that voters choice. Voter foundation implies the voters social personality, for example, monetary class, ethnicity, sex, race and religious inclination. Regularly, an applicant will intentionally rigging crusade messages to specific voters, utilizing a subject that passes on equivalence. This equality can be focused around the general foundation, appearance or even the identity of the applicant. Then again, once in a while voters relate to an applicant even without that hopeful intentionally indulging shared characteristic. In any case, voters have a tendency to vote in favor of the competitor that appears to be most like them. Case in point, 95% of African-Americans who voted in the 2008 race voted in favor of African-American hopeful Barack Obama. Of those African-Americans who voted in the 2012 election, 93% voted in favor of Obamas reelection. In the 2008 essential races, a greater number of ladies than men voted in favor of female hopeful Hillary Clinton. Notwithstanding, female minorities still had a tendency to vote in favor of Obama and Obama won the Democratic selection over Clinton. In 1960, John F. Kennedy was ready to turn into our countrys initially chosen Catholic president. He won, with about 78% of Catholic voters throwing their votes in favor of Kennedy. Presently how about we investigate the impact of a voters party. A voters party distinguishing proof specifically impacts that voters choice. By party ID, we mean a voters party association as well as a voters mental connection to a specific political party. Eminently, near to 90% of voters partnered with a political party vote in favor of that partys applicant in presidential races. American voters have a tendency to learn and embrace whichever party association most affected their childhoods. Those brought up in a group of Democrats generally recognize themselves as politically liberal, while those brought up in a group of Republicans normally distinguish themselves as politically moderate. Be that as it may, this is not generally the situation. The quantity of voters recognizing themselves as Independent is on the ascent, however 89% of those voters case to incline to a specific political party. Note that these Independents are very nearly as prone to help a political partys appli cant as those voters who transparently partner themselves with that party. The presidential race, the absolute most vital election in America, regularly goes unnoticed by a huge number of people the country over. Notwithstanding its criticalness in excess of 36 percent of the 206 million qualified voters – more than 70 million individuals, in excess of eight million of which were 18 to 24 – neglected to make their choice in the 2008 election. For each presidential election, a large number of secondary school understudies and different grown-ups pick not to vote. By doing so they crush the motivation behind majority rules system and relinquish the benefit to vote in favor of their next president. In a perfect world each qualified subject would vote to fairly choose future authorities, however numerous individuals quit of voting and never offer thought to such stupendous choices. As a just republic, the United States provides for its kin the ability to choose authorities who will go ahead to choose the fate of the country. This right takes a stab at the overwhelming expense of war, and even today a few different nations offer their residents no such popularity based methodology. America provides for its kin sure rights, and its kin – every one of them, even secondary school understudies – ought to use these rights to their fullest degree. Voting is the pith of popular government and its most urgent. References Teixeira, R. A. (2011).The disappearing American voter. Brookings Institution Press. Dalton, R. J. (2013).Citizen politics: Public opinion and political parties in advanced industrial democracies. CQ Press. Hazan, R. Y., Rahat, G. (2010).Democracy within parties: candidate selection methods and their political consequences. Oxford University Press. Aarts, K., Blais, A., Schmitt, H. (Eds.). (2011).Political leaders and democratic elections. Oxford University Press.

The Pastoral Setting of Shakespeares As You Like It :: Shakespeare As You Like It Essays

The Pastoral Setting of As You Like It    Central to the pastoral vision of As You Like It is the setting in the Forest of Ardenne, especially the contrast between it and the ducal court. In the former, there is a powerful political presence which creates dangers. Deception lurks behind many actions, brothers have secret agendas against their brothers, and people have to answer to the arbitrary demands of power.    In the Forest of Ardenne, however, life is very different. For one thing, there is no urgency to the agenda. There are no clocks in the forest, and for the exiled courtiers there is no regular work. They are free to roam around the forest, prompted by their own desires. There is plenty of food to eat, so the communal hunt takes care of their physical needs. That and the absence of a complex political hierarchy creates a much stronger sense of communal equality hearkening back the the mythical good old days. The exiled Duke himself attests to the advantages of living far from the court, free of the deceits of flattery and double dealing and welcomes Orlando to the feast without suspicion.    And, most important here, especially in comparison with the history plays, is the importance of singing. As You Like It is full of songs-not performances by professional court musicians, but impromptu group singing which expresses better than anything else the spontaneous joy these people derive from life in the Forest and the joy they give back to others. The songs indicate clearly the way in which in the Forest people can shape their actions to their moods-a situation totally unlike the court where one has to consider one's actions much more carefully.    Hence, the Forest of Ardenne provides for the exiled courtiers an important freedom to experiment with their lives, to discover things about themselves. In the Forest people can talk openly with whoever they might happen to meet on a stroll through the trees, and that might be anyone, given that in the Forest no one owns any particular territory (there are no rooms, palaces, roads-unlike the court where there is a preoccupation with property) and thus one might well meet and have to deal with a person whom one would never get close to in the court (that can have comic results, of course, as Touchstone's conversations with Audrey and William demonstrate).

Neural & Synaptic Transmission

The nervous system is made up of neurons and glila cells. Neurons are the basic communication links in the nervous system. Glila cell provide support for neurons and contribute to communication. Neurons normally transmit a neural impulse (an electric current) along an axon to a synapse with another neuron. The neural impulse is a brief change in neuron’s electrical charge that moves along an axon. It is an all-or-none event. Action potential triggers the release of chemicals called neurotransmitters that diffuse across the synapse to communicate with other neurons. Transmitters bind with receptors in the postsynaptic cell membrane, causing excitatory or inhibitory PSPs.Most neurons are linked in neural pathway, circuits, and networks. In the nervous system, the neural impulse functions as a signal. For that signal to have any meaning for the system as a whole, it must be transmitted from the neuron to other cell. As noted above, this transmission takes place at special junctio n called Synapses, which depend on chemical messengers. To explain in another way neural impulses are electro chemical events. When Neurons stimulated beyond threshold level, there is a rapid shift in its polarity from negative to positive charge. This reversal of charge, called an action potential or neural impulse, is generated along the length of the axon to the terminal buttons.When neural impulse reaches the terminal button, it triggers the release of neurotransmitters, the chemical messengers that carry the message across the synapse to neighboring neurons. Neurotransmitters can have either excitatory or inhibitory effect to the neurons at which they dock. Example: The educational and childcare reformers who have used brain science as the base for their campaigns have primarily cited to key findings: the discovery of critical period in neural development and the demonstration that rats raised in â€Å"enriched environments† have more synapses than rates raised in  "impoverished environments.† A critical period is a limited time span in the development of an organism when it is optimal for certain capacities to emerge because the organism is especially responsive to certain experiences.Classical conditioning Classical conditioning explains how neutral stimulus can acquire the capacity to elicit a response originally evoked by another stimulus. This kind of conditioning was originally described by Ivan Pavlov. Many kind of everyday responses are regulated through classical conditioning, including phobias, fears, and pleasant emotional responses. Even psychological responses such as immune and sexual functioning and drug tolerance can be influenced by classical conditioning. A conditioned response may be weakened and extinguished entirely when the CS is no longer paired with the US. In some case, spontaneous recovery occurs, and an extinguished response reappears after a period of non-exposure to CS.Conditioning may generalized to addition al stimuli that are similar to the original CS. The opposite of generalization is discrimination, which involve not responding to stimuli that resemble the original CS. Higher order conditioning occurs when a CS function as if it were US, to establish new conditioning. Example: The art of manipulating people’s association has been perfected by the advertising industry. Advertisers consistently endeavor to pair the product they are pendling with stimuli that seem likely to elicit positive emotional response. Like advertisers, candidates running for election need to influence the attitude of many people quickly, subtly, and effectively- and they depend on evaluation conditioning to help them do so. For example , politician show-up at an endless variety of pleasant public events( such as opening of a new mall) that often have nothing to do with their public service.Stress Stress is common every day event, even seemingly minor stressors or hassles can be problematic. To a large d egree, stress lies in the eye of the beholder, as appraisals of stress are highly subjective. Major type of stress includes frustration, conflict, change, and pressure. Frustration occurs when an obstacle prevent one from attaining some goal. The three principal type of conflict are approach-approach, avoidance-avoidance, and approach-avoidance. A large number of studies with the SRRS suggest that change is stressful. Although this may be true, it is now clear that the SRRS is a measure of general stress rather than just change related stress.Two kind of pressure ( to perform and conform) also appears to be stressful. Emotional reaction to stress typically include anger,  fear, and sadness, although positive emotions may also occur may promote resilience. Emotional arousal may interfere with coping. The optimal level of arousal on a task depends on the complexity of the task. The psychological arousal in response to stress was originally called the fight-or-flight response by Cann on. The fight-or-flight response may be less applicable to women than men. Selye’s general adaptation syndrome describes three stages in physiological reaction to stress: alarm, resistance, and exhaustion.There are two major pathways along which the brain send signal to the endocrine system in response to stress. Action along these pathrelesea two set of hoemonse, catecholamines and corticosteroids, into the bloodstream. Stress may support the process of neurogenesis. Some coping responses are less than optimal. They include giving up, blaming oneself, and striking out at others with act of aggression. Indulging oneself is another coping pattern that tends to be of limited value. Defense mechanism protect against emotional distress through self-deception. Small positive illusion about oneself may sometimes be adaptive.Piaget According to Piaget’s theory of cognitive development, the key advance during sensorimotor period is the child’s gradual recognition of the permanence of objects. The preoperational period is marked by certain deficiencies in thinking- notably, centration, irreversibility, and ego centrism. Jean Piaget (1929, 1952, 1983) was an interdisciplinary scholar whose own cognitive development was exceptionally rapid. In his early 20s, after he had earned a doctorate in natural science and published a novel, piaget turned his focus on psychology.He soon found himself administering intelligent test to children to develop better test norms. In doing this testing, piaget became intrigued the reasoning underlying the children’s wrong answers. He decided that measuring children intelligent was less interesting than studying how children use their intelligence. He spent the rest of his life studying cognitive development. Many of his ideas were based on insights gleaned from carful observation of his own three children during their infancy.Like Erikson’s theory, Piaget model is a stage theory of development. Piaget prop osed that the youngsters progress through four major stages of cognitive development, which are characterized by  fundamentally different thought process: (1) Sensorimotor period (birth to age 2), (2) the preoperational period (age 2 to 7), (3) the concret operational period (age 7 to 10), and (4) the formal operational period (age 11 onwards). Example; fathers are essential for healthy development. Over the last 40 years proportion of children growing up without a father in home has more than doubled. During the same time, we have seen dramatic increase in teenager pregnancy, juvenile delinquency, violent crime, drug abuse, eating disorder, teen suicide and family dysfunction.Erikson Erikson theory of personality development propose that individual evolve through eight stages over the life span. In each stage the person wresles with changes (crises) in social relationship. According to Erikson Personality is shaped by how individual deal with these psychological crises. Each cris is involves a struggle between two opposing tendencies, such as trust versus mistrust or initiative vesus guilt, both of which are experienced by the person. Erikson describes the stages interms of these antagonistic tendencies, which represent personality treatesthat people display in varying degrees over the reminder of theier lives. Although the names for Erikson’s stage suggest either-or-outcomes, he viewed each stage as a tug of war that determind the subsequent balance between opposing polarities in personalties.The eight stages In Erikson theory are: stage 1- Trust versus mistrust ( is my word predictable and supportive?, first year of life), stage 2-Authonomy versus sham and doubt (Can I do thing myself or must I always rely on others?, second and third years), stage 3-Initiative versus guilt (Am I good or am I bad?, fourth through six years), stage 4- Industry versus inferiority ( Am I competent or am worthless? Age six through puberity), stage 5-Identity versus conf usion (Who am I and where am I going?, adolscent), stage 6- Intimacy versus isolation (Shall I share my life with another or live alone?, early adulthood), stage 7-Generativity versus selfe-absorbtion (will I produce something of real value?, middle adulhood), stage 8-integrity versus despair (have I lived a full life?, late adulthood)Psychoanalytic (Freud/Jung) Freud’s psychoanalytic theory emphasis the importance of the unconscious. Freud described personality structure in terms of three components- the id, ego-and superego- which are routinely involved in ongoing series of internal conflict. Freud theorized that conflict centering on sex and aggression are specially likely to lead to anxiety. According to Freud, anxiety and other unpleasant emotions such as guilt are often warded off with defense mechanisms. Freud described a series of five stages of development: Oral, anal, phallic, latency, and genital.Certain experiences during these stages can have lasting effect on ad ult personality. Jung’s most innovative and controversial concept was the collective unconscious. Adler’s individual psychology emphasis how people strive for superiority to compensate for their feeling of inferiority. Overall, Psychodynamic theories have produced many ground breaking insights about the unconscious, the role of internal conflict and the importance of early childhood experiences in personality development. However, psychodynamic theories have been criticized for their poor testability, inadequate base of empirical evidence, and their male centered view.

Classical Conditioning

Classical conditioning has also found its way into the realms of entertainment. The most notable example of this is the 1962 novel A Clockwork Orange written by Anthony Burgess and it subsequent 1971 movie directed by the late Stanley Kubrick (Internet Movie Database. ) A Clockwork Orange details the activities of a young ultra-violet protagonist named Alex. Alex is â€Å"cured† of his evil tendencies via classical conditioning. He is forced to watch various films depicting ultra-violence (US) and the like , and his natural feeling of excitement or joy serves as the UR. The films are paired with a drug (CS) that makes Alex violently ill. In turn Alex eventually becomes violently ill (now the CR) when he begins to feel the excitement associated with violence. The people treating Alex also utilize galvanic skin response (GSR) to get the optimal results. GSR is used to measure arousal from a stimulus (Hawkins 1998. ) It uses small electrodes attached to the skin that measures minute changes in perspiration. The most well known use for GSR is in the lie detector test (Hawkins 1998. The book brings up certain moral aspects of classical conditioning when used to modify behavior (such as consumer behavior. ) Burgess makes his character out to be programmed, and unable to make choices on his own. It is generally believed that Burgess overstates the power of classical conditioning in the context complete behavior reform. In addition to entertainment, classical conditioning is also used as a marketing tool. Classical conditioning is generally used with low-in volvement products (Hawkins 1998. ) This is because classical conditioning is most effective when emotion is involved (Classical Conditioning. Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing. Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings. One area extensively covered with regard to classical conditioning and consumer behavior is the effect of background music. Gerald Gorn can be considered the leader in this research due to his 1982 experiment involving background music and the color of pen chosen as a gift (Kellaris 1989. The experiment involved pairing one pen color with pleasant music, and pairing another pen color with unpleasant music. Several pen colors were tested and ranked on a scale of one to seven. Then two pen colors with similar positions were used in the experiment. The music was picked using a ranking scale as well, except instead of picking two pieces with similar positions, the two selections were on the opposite ends of the spectrum. T he subjects then were exposed to slides of the one color pen paired with pleasant music, and the other with unpleasant. When given a choice the more subjects chose the pen color associated with the pleasant music This study has a major impact because it showed that consumer behavior can be influenced rather easily. The Gorn experiments are not without controversy (mostly regarding the procedures used in the experiment), but the are still very widely accepted and referenced (Kellaris 1989. ) Another area looked at by marketers is how often to repeat the advertisement. This will be looked at in the next section. Low-involvement advertising needs extensive repetition in advertising (Hawkins 1998. This is mostly because people just are not actively searching for information on low-involvement products. This generally means that not a great deal of attention is paid to ads for low-involvement products. The problem with this is a certain amount of diminished return on the ad. The first time the ad is adequately comprehended it is generally as funny, emotional, etc. as it is going to get. From that point on its affect diminishes and the conditioning is not as strong. This encourages companies to advertise in campaigns. This way they don’t have to reinvent the wheel every time out, but they can still remain fresh with ongoing variations. Classical Conditioning Classical conditioning has also found its way into the realms of entertainment. The most notable example of this is the 1962 novel A Clockwork Orange written by Anthony Burgess and it subsequent 1971 movie directed by the late Stanley Kubrick (Internet Movie Database. ) A Clockwork Orange details the activities of a young ultra-violet protagonist named Alex. Alex is â€Å"cured† of his evil tendencies via classical conditioning. He is forced to watch various films depicting ultra-violence (US) and the like , and his natural feeling of excitement or joy serves as the UR. The films are paired with a drug (CS) that makes Alex violently ill. In turn Alex eventually becomes violently ill (now the CR) when he begins to feel the excitement associated with violence. The people treating Alex also utilize galvanic skin response (GSR) to get the optimal results. GSR is used to measure arousal from a stimulus (Hawkins 1998. ) It uses small electrodes attached to the skin that measures minute changes in perspiration. The most well known use for GSR is in the lie detector test (Hawkins 1998. The book brings up certain moral aspects of classical conditioning when used to modify behavior (such as consumer behavior. ) Burgess makes his character out to be programmed, and unable to make choices on his own. It is generally believed that Burgess overstates the power of classical conditioning in the context complete behavior reform. In addition to entertainment, classical conditioning is also used as a marketing tool. Classical conditioning is generally used with low-in volvement products (Hawkins 1998. ) This is because classical conditioning is most effective when emotion is involved (Classical Conditioning. Advertising for low-involvement products usually attacks the consumer through affective means because nobody wants to think (cognitive) about purchasing low-involvement products. Advertising and sales promotion (event sponsorship) are the most common forms of classical conditioning in marketing. Classical conditioning is used in a plethora of advertisements. The idea behind it is a simple one. Make an ad (US) that elicits a positive response (UR) in the person exposed to the ad. The product or brand within the ad then becomes the CS. The goal of advertisers is to get the exposed person at the grocery store or what have you, to associate the positive feeling they had for the ad with the product. This makes the positive feeling now the CR. Event sponsorship is very similar to this. With event sponsorship the sponsor wants the person viewing the event (US) to project the positive feelings (UR) they get from the event with their product. The big advantage to event sponsorship is that the person being exposed has generally chosen to be exposed to the event. Therefore, the positive emotional feeling toward the event can be intense. This can also be a double-edged sword as well. This occurs when the emotion involved is extremely negative. An example of this is when it is a sporting event, and the exposed person’s favorite team loses. The product could then be associated with those feelings. One area extensively covered with regard to classical conditioning and consumer behavior is the effect of background music. Gerald Gorn can be considered the leader in this research due to his 1982 experiment involving background music and the color of pen chosen as a gift (Kellaris 1989. The experiment involved pairing one pen color with pleasant music, and pairing another pen color with unpleasant music. Several pen colors were tested and ranked on a scale of one to seven. Then two pen colors with similar positions were used in the experiment. The music was picked using a ranking scale as well, except instead of picking two pieces with similar positions, the two selections were on the opposite ends of the spectrum. T he subjects then were exposed to slides of the one color pen paired with pleasant music, and the other with unpleasant. When given a choice the more subjects chose the pen color associated with the pleasant music This study has a major impact because it showed that consumer behavior can be influenced rather easily. The Gorn experiments are not without controversy (mostly regarding the procedures used in the experiment), but the are still very widely accepted and referenced (Kellaris 1989. ) Another area looked at by marketers is how often to repeat the advertisement. This will be looked at in the next section. Low-involvement advertising needs extensive repetition in advertising (Hawkins 1998. This is mostly because people just are not actively searching for information on low-involvement products. This generally means that not a great deal of attention is paid to ads for low-involvement products. The problem with this is a certain amount of diminished return on the ad. The first time the ad is adequately comprehended it is generally as funny, emotional, etc. as it is going to get. From that point on its affect diminishes and the conditioning is not as strong. This encourages companies to advertise in campaigns. This way they don’t have to reinvent the wheel every time out, but they can still remain fresh with ongoing variations.