The Golden age of British television Essay Example For Students

The Golden age of British television Essay ITV as a commercial television had an absolutely different goals than BBC, it wanted to catch the peoples attention, and they wanted them to watch their advertising, so their main focus was on the entertaining programmes. Instead of creating their own film etc. ITV was mainly buying American shows, for instance westerns such was Gun Smoke or Wagon Train. Despite of this ITV brought some entirely new programmes as well, fantasy, dramas, imaginative and adventurous series. Getting then over the realism in television, presented by examination of the provincial everyday life, British people will get something a bit different. We will write a custom essay on The Golden age of British television specifically for you for only $16.38 $13.9/page Order now And yet we can see how it had changed them. The Diana Riggs Emma Peel in The Avengers performed clearly feministic with her chic, intelligent, independent, upper-class female assistant of John Steed, played by Patrick MacNee. All of this symbolised changing, modern attitudes in the pre-feministic times. In the time when almost all women started to realize that they are not just a piece of furniture or kitchen equipment, this model woman meant lot to them. Many women wanted to be like her, they wanted to change the situation of unhappiness, live without satisfaction and rights. Television was not just forming the nation, but its was a mirror of the nations mood as well. Then when the swinging sixties came, television was there, watching, controlling and spreading the excitement all over the Britain. Very popular music show Ready, steady, go! Which bring to the people not just live music, but a studio audience dressed in the latest mod fashions, dancing latest dances and speaking the latest slang and spread popular culture to audience around Britain (Christopher, D. : British Culture; An introduction, page: 116) Also the late 1960s and early 1970s often called golden age of sitcoms (the most popular and controversial as well was Till death us do part) with its really huge audience of some 15 million BC (Christopher, D. : British Culture; An introduction, page: 117) Also there was a rise of satirical shows such as That was the week that was, Monty Pythons Flying Circus, Dads Army. Nonetheless a huge number of Gerry Andersons puppet shows were also produced, for instance, Fireball XL 5 or Stingray. Source: http://www. museum. tv/archieves/etv/B/html/britishprogra/britishprogra. htm (20. 10. 2005) With the boom of fashion, style, music, fun there is another important event in the live of television and its audience coming. After the addition of the second BBC channel BBC2 in 1964 , there was another, more important thing and it was when two years later (1967) the coloured TV was introduced Source: http://www. museum. tv/archieves/etv/B/html/britishprogra/britishprogra. htm (20. 10. 2005) And now one would think that this should be a starting point for even greater success and popularity of the British television. It is a paradox, but it did not happen. Facts are showing that people still were buying TV sets during the 1980s, some of them have even more than one at home, but the great boom of TV buying was definitely gone. The television was coloured now, more than that there was a real channels boom, people have wide choice of programmes, the specialized channels were established, and there was something for almost everyone on TV by the 1990s. There is no wonder that popularity of British terrestrial television was on a decline. The television itself was not any longer one of the few sources of information, education and entertainment. When internet became to rule the world television lost a lot of its position. It is not expensive anymore and because of economical progress there is no need to be limited just to the one television in one room. People also lost their trust to the programmes they see on telly nowadays. Because of the huge number of commercial channels the quality of programmes decline as well. Even thought nowadays people still do watch British terrestrial programmes (BBC, BBC2, ITV etc. ) the majority of the nation is already caught by the rubbish programmes provided by hundreds of commercial channels. .ub1b451c5a3814b5ce902e770248f0113 , .ub1b451c5a3814b5ce902e770248f0113 .postImageUrl , .ub1b451c5a3814b5ce902e770248f0113 .centered-text-area { min-height: 80px; position: relative; } .ub1b451c5a3814b5ce902e770248f0113 , .ub1b451c5a3814b5ce902e770248f0113:hover , .ub1b451c5a3814b5ce902e770248f0113:visited , .ub1b451c5a3814b5ce902e770248f0113:active { border:0!important; } .ub1b451c5a3814b5ce902e770248f0113 .clearfix:after { content: ""; display: table; clear: both; } .ub1b451c5a3814b5ce902e770248f0113 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub1b451c5a3814b5ce902e770248f0113:active , .ub1b451c5a3814b5ce902e770248f0113:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub1b451c5a3814b5ce902e770248f0113 .centered-text-area { width: 100%; position: relative ; } .ub1b451c5a3814b5ce902e770248f0113 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub1b451c5a3814b5ce902e770248f0113 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub1b451c5a3814b5ce902e770248f0113 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub1b451c5a3814b5ce902e770248f0113:hover .ctaButton { background-color: #34495E!important; } .ub1b451c5a3814b5ce902e770248f0113 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub1b451c5a3814b5ce902e770248f0113 .ub1b451c5a3814b5ce902e770248f0113-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub1b451c5a3814b5ce902e770248f0113:after { content: ""; display: block; clear: both; } READ: In the first chapter of his book The Age of Spirit EssayIn my conclusion I would like state that to me it really seems that the Golden Age of British Television, meaning British terrestrial television was taking part since the very beginning of the 1960s, then continued through the 1970s and began to slightly decline during an early 1980s and is still on the decline till nowadays. The 1960s and 1970s brought a triumphal period for the British television, never before as well as never afterwards was the TV such a powerful tool to rule and influenced people, in a good sense I mean. Because of BBC independence on the advertising, it could have achieved these great goals without problems. They did not have to be bothered with competition and they do not have to fight for the peoples attention. It was a perfect atmosphere for creating such a valuable programmes and producing such magnificent films. I am not really sure if people of those days really appreciate what they have, because they did not really have anything to compare with, but I think that they still knew what did TV brought to them. How it formed their values and how many good things happened because of that impulse television gave to them. I feel the necessity to mention that despite of the actual decline, despite of the fact that it lost its strong position almost completely, BBC is still trying to hold the classical, television upper-class tradition. The Golden Age will probably never come back, but I see this as a great attitude and something very valuable. For some people British terrestrial television means a lot, and that is what counts.

The Ugly Truth About Beauty Essays

The Ugly Truth About Beauty Essays The Ugly Truth About Beauty Paper The Ugly Truth About Beauty Paper M N Matthews, English 21A Section 1225 5 July 2011 The Ugly Truth about Beauty: Summary In the article entitled The Ugly truth about Beauty written by Dave Barry, Barry illustrates how women view differently about their appearance than men. Women have very unrealistic perspectives on beauty. Society and the media, encourages low self-esteem. Making beauty unattainable for women and causing adversely affects upon relationships. Women focus so much on their appearance to say â€Å"not good enough†, purchasing products from the beauty industry. In contrast, Men on the other hand do not spend as much time and effort on their appearance like women; they do not spend countless hours in the mirror trying to figure out why he doesn’t look like Brad Pitt. Instead men would find some way to bolster their self-esteem that doesn’t require the looks of Brad Pitt. However to keep in mind that Dave Barry†; A man has written the article, â€Å"The ugly Truth about Beauty†. Barry implies that women have low self-esteem, yet no matter how much you tell women how great she looks, in her perspective she will stand face to face in the mirror still conclude that something is missing about her appearance. But â€Å"just because WE’RE idiots, that does not mean YOU have to be†. To Agree or Not Yes I do agree with Barry’s assessment of why there are differences in the ways men and women view themselves. The Beauty Industry and the media is a great factor such as television. Celebrities are always on T. V. onstantly becoming a target of what’s next? Kids, men and women watch shows and at times pay close attention to them, wondering what their wearing ,trying to get a clue of what to wear and what not to wear. Media always find ways to a person mind through advertisements. T. V. ads promote clothes, beauty products implanting the idea that, â€Å"you need this product to age young† or â€Å"Have a great body for the summer with Nutri-system† ,â€Å"Turn heads with head and shoulders , New and Improved formula†. Advertisements from the media have a huge impact on men and women. They buy these products thinking that this is what they need to have a body like Jennifer Lopez or having firm skin like a new born baby. In conclusion Men and women have their own personal reasons why they feel the need to give in to the ad’s and purchase products because of what they promise to do. I feel that in some way women and men feel some type of insecurity based on what society and the media pitch, so they buy the products with the promising labels of how to look your best to fit in to the world.

How Non-Native Business Writing Courses Help Global Employees Succeed

How Non-Native Business Writing Courses Help Global Employees Succeed Many companies have invested in a global workforce, drawing new strength and innovation from diverse international employees. However, for those who do not speak English as a first language, it can be difficult to meet the strict writing requirements of the modern English workplace. Non-native business writing courses tailored specifically for global professionals can help companies get the polished writing they need and help employees gain the confidence and skills to meet their individual business goals. Non-Native Writers are a Growing Part of Today's Workforce The Bureau of Labor Statisticsnotes that in 2012 foreign-born workers made up over 16% of the US workforce with that number steadily increasing since 1996. The largest non-native group was Hispanic men, making up close to 48% of foreign-born workers. While the weekly earnings of non-native employees were statistically less than their native-born counterparts, the survey also showed that educational attainment directly increased earning power.A recent study by Wharton management professor Laura Huang found "a widespread bias in the business community against non-native English speakers: Entrepreneurs with non-native accents, she notes, are significantly less likely to receive new-venture funding, and job candidates with non-native accents are also less likely to be recommended for management positions. Foreign-born workers need to invest in strong communication skills in both speaking and writing to overcome these prejudices in the modern workplace. What Problems do Non-Native Writers Face? While native writers develop an ear for their own language, for non-native writers it can be difficult to adapt to the unique structures and complexities of formal English. The most common struggle is in understanding the subtleties of English grammar. Many native speakers instinctively understand grammatical rules but are unable to communicate the reasons behind them to employees. Practice and study using real business documents as examples are necessarily to learn both basic and complex grammatical structures. One-on-one instruction can be especially helpful in identifying individual weaknesses. Other cultures often have different standards and techniques for handling logic and evidence in business writing, so explaining and understanding the expected standards of American business writing is essential. Do I Really Need to Improve My Writing to Succeed? For many, the talents of an employee are a stronger selling point than their writing skills. On the surface, who cares if an engineer can write a cohesive memo as long as they can design a functional product? However, businesses have quickly realized that communication skills, in any field, are essential to the success of both the employee and the company. Companies both in the US and around the world are increasingly conducting business in English. As theHarvard Business Review reported, the use of English can be a controversial decision, noting that employees "may feel at a disadvantage if their English isn’t as good as others’, team dynamics and performance can suffer, and national pride can get in the way. But to survive and thrive in a global economy, companies must overcome language barriers- and English will almost always be the common ground, at least for now." However through directed education and practice, all employees can learn to utilize English as another skill to add their already diverse talents to help themselves and their company succeed. How Can Personal Instruction Provide Targeted Improvement? Treating all non-native writers the same is neither helpful nor productive. Different cultures and languages face varied and unique challenges and a one-size-fits-all education can leave costly gaps in knowledge. Learning in the workplace can be a high-stakes endeavor with mistakes in a memo or proposal causing headaches for both employee and employer (and in the worst case scenario can lead to legal or financial problems for the company). Non-native writers can feel extreme pressure to perform when only writing for the business environment. Writing for an instructor, however, provides safety and supportthat focuses on improvement rather than simply results. Instructors can provide a detailed plan to follow in a structured writing course and can improve writing with targeted feedback tailored to the writer's specific needs. Please contact us for help finding a generalbusiness writing courseor non-native business writing course for yourself or your non-native employees. We're here to help.

PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion Essay

PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion marketing) - Essay Example Introduction Fashion has always been the heart of the matter for most individuals and does not have an age barrier to contain its creativity. Fashion is enjoyed by the young and the old alike, but how far this industry is able to sustain itself is a matter of concern among fashion gurus within fashion markets. Sustainable fashion has the backdrop of a developing design philosophy and tries its best to cater to people according to changing times, tastes and trends in relation to its sustainability. In our contemporary society, fashion has taken on a whole new meaning in relation to the bigger picture involving sustainable designs. The environment is the fulcrum around which sustainable fashion revolves and it seems to have impacted upon the fashion industry in a big way by initiating the production of clothing made from plants such as bamboo, flax, corn and wood pulp. This is because people have become more conscious of their environment and what it has to offer them in terms of †Å"eco- friendly products† that are not very cost effective but quite safe to use. This research attempts to investigate how the environment impacts upon the fashion industry and helps in sustaining it. ... Sustainable fashion in simple words is environmental friendly clothing and is part of the larger picture of â€Å"ethical fashion†. According to Vogue of 2008, ethical fashion is not ‘a short term trend, but one that could last for many seasons.’ (Vogue, 2008) Many fashion designers have adopted the concept of sustainability and are making use of more environmentally friendly materials and methods in their clothing production. However, the cost of sustainable fashion clothing in comparison to the traditional manufacture of clothing, is much higher for the simple reason that much greater care has to be taken for the maintenance, manufacture and transport of these products. In terms of cost, a sustainable designer has to spend 30% more on organic material than when making use of regular cotton. This is the reason why many sustainable fashion designers are not in the position to manufacture their eco- friendly clothing using100% of organic material. Celebrities like Jennifer Aniston, Cameron Diaz, Stella McCartney, Selma Hayek, and Bono have exhibited a social responsibility and solidarity by drawing people’s attention to environmentally – friendly fashion and creating an awareness among them. In support of sustainable fashion, many fashion magazines encourage small photo spreads to be featured in their magazines. Fashion magazine ‘Elle’ was the first to initiate a complete issue on ‘green fashion’ that was printed on paper that was recycled. Another good example of social responsibility is that of Wal-Mart that has become the largest buyer in the world of organic cotton. In addition to this, Wal-Mart is reducing the use of

Section 2 Video Report Movie Review Example | Topics and Well Written Essays - 250 words

Section 2 Video Report - Movie Review Example The culture that was shown is our wanton disregard to the environment and the call to change this culture of abuse and neglect to restore the health of our plaent. The culture’s economic strategy and social organization shown in the film depicts how economic activity and big business contributed to the rising temperature because of its industrial waste. Big business is not to be entirely faulted because, us, the consumers propelled them to be manufacture goods to satisfy our wants to the point of being destructive. The film can be likened to Al Gore’s documentary An Inconvenient Truth that discussed the ill effects of climate change that we should act now and change our ways before we see a different planet. At present, the ecosphere is already out balance and it is being destroyed beyond its restorative capacity. There is however a difference with regard to the dominant theme compared to the previous documentary An Inconvenient Truth, in this documentary, it stated that our planet in itself is just fine. It can heal itself and balance had always ruled her. The problem is us. We are too many and consumed too many goods that we do not even need. Our population over the last two hundred years has finally taken its toll on mother earth she is already nearing a point where the damage done to her would be irreversible. This problem is aggravated by the lack of political will of current leadership to implement policies that will drastically change our ways to cut carbon emission and prevent further destruction of the planet. Instead, current leaders are blocking these changes. Personally, I see the film as a documentary of our helplessness. I mentioned helplessness because cannot do anything significant despite knowing the problem. Everybody knows that mother earth needs to be healed and that there is something wrong with her. Even those who do not care cannot deny the destructive force of nature now compared

Changing Nutritional Requirements for Children

Changing Nutritional Requirements for Children HEALTH PROMOTION AND DEVELOPMENT UNIT Ubah A adan 1. The food for babies in the United Kingdom is normally set on particular guidelines, which must be followed in order for the babies to develop in a normal and healthy way. The First six months. Infant normally feed on breast milk or infant formula. For the first six months breast milk is most nutritious and highly recommended. It contains a unique mix of fatty acids, vitamins, minerals, lactose, amino acid, enzymes and others. Important factors that combine they make perfect food for babies, its nutritious and easy for digestion. It has every thing baby needs, Brain development, healthy growth and protection from illnesses. If the mother chooses not breastfeed the baby, best option available is infant formula. Introducing solid food to the baby should only start after six months. It’s recommended by health practitioners and also the government policy in the UK, but if the baby feels hungry so often weaning can start before six months but only with foods recommended by an infant nutritionist. There are foods which must be avoided at all cost for example: shellfish eggs fish liver nuts wheat and gluten seeds unpasteurised and soft cheese salt sugar honey and whole nuts 6 to 9 months When the weaning is started a baby’s diet should include the following types of foods: milk and dairy fruit and vegetables meat and fish egg and beans pasta and rice starchy foods There are many types of prepared baby foods and cereals that have been specially designed for babies, but these foods can also be easily prepared and pureed at home with the use of a food blender, frozen individually into ice cube trays and used as needed. 9 months + The recommended guidelines for servings of solid food portions at this age are: 2 servings per day of meat, fish, eggs or pulses 3-4 servings per day of fruits and vegetables 3-4 servings per day of potatoes, bread and rice Formula or breast milk can still be given along with healthy fruit and cereal snacks. VITAMINS The Department of Health advises that although children should get the required amount of vitamins from their food, they may be lacking in vitamin A, C and D which can be supplemented in the form of vitamin drops. Vitamin A: helps children to see in dim light, supports and strengthens the immune system, and ensures healthy skin is maintained. Vitamin C: helps with the absorption of iron, and supports the immune system. Vitamin D: helps to strengthen bones, and assists with the absorption of calcium. 2. TYPES OF FOOD THAT SHUOLD BE AVOIDED BY YOUNG CHILDREN There are many different food types which are considered to be unsuitable for babies and young children. Parents and childcare providers must be very careful the food that is cooked for the children, and the once that is ready made. SALT Babies don’t need salt. Their kidneys are too immature to cope with any added salt; even the small amount of salt can damage their kidneys. Therefore salt should never be added to any food that is cooked for a baby. The guidelines provided by the food standards Agency for salt consumption for children are: HONEY Honey contains bacteria which can produce toxin in a baby’s intestine leading to infant botulism which is a very serious illness. It’s best not to give babies honey until they over 1 year old. Honey is a sugar so avoiding it will also help to prevent tooth decay. SUGAR Baby doesn’t need sugar by avoiding it you will prevent tooth delay and unnecessary weight gain. Sugar causes tooth decay in young children and can be easily prevented. By avoiding sugary drinks and snakes you will help to prevent tooth decay. Children should be encouraged to drink milk and water. NUTS Whole nuts including peanuts should not be given to the children under the age of five, as they can choke on them. As long as there is no history of food allergies or other allergies in the baby’s family they can consume peanuts once they are six months old as long as they are crushed or grounded. LOW FAT FOODS Fat is an important source of calories and some vitamins for babies and young children. It’s better for babies and young children under 2 to have full fat milk, yogurts and cheeses. After the age of two; amount of fat in diet can be gradually decreased. EGGS Eggs can be given to children over the age of 6 months, yolks and whites should be well cooked to reduce the risk of salmonella infection. RAW SHELLFISH Raw shellfish can increase the risk of food poisoning and are considered to be potentially allergenic foods it also harbours salmonella bacteria. So it’s best to avoid it. SWORDFISH, SHARK AND MARLIN It is best to avoid these foods as the amount of mercury in these fish can affect a baby’s growing nervous system. 3. SPECIAL DIETARY REQUIREMEN AND CULTURAL REQUIREMENTS When children come together at meal or snack time everyone should be eating the same foods. However, there are some circumstances in which some children cannot eat the same foods. For example of some special dietary needs including: Sugar in all forms may be limited for a diabetic child. Fats and cholesterol may be limited for overweight children. Specific foods or additive may cause allergic reactions in some children. Cultural or religious preference may restrict specific foods. Any dietary needs should be identified and documented and it’s important that staffs are trained in the importance of sticking to these needs or restrictions. Some food allergies can be life threatening all staff should know the specific food or ingredient restrictions, possible consequences and symptoms of food reactions and recommended first aid. Any dietary requirements should be gained from parents and recorded and any food allergies documentation should be request from the child’s doctor. Some children in child care have cultural and religious food preferences the child care provider and the parents need to work together in order to make sure that children with especial dietary needs receive appreciate foods. Examples of some cultural and religion practice: When recording special dietary requirements, there are many types of information that should be documented for example: child’s name parents name and address emergency contact emergency instructions should ingestion of an allergic food occur necessary medication doctor or health professionals name address, telephone number parental and childcare provider signature In the case of emergency medication being required the childcare provider should have this information documented on a separate medical form and keep the medication in a locked container. A Child record form for a new child joining a home at child care setting with specific dietary requirement may look as followed: 4. CHILDHOOD CHRONIC DISEASES There are many health problems during infant and childhood, but mostly they are mild and they do not interfere with their daily life and development. For some children however chronic health conditions affect everyday life throughout their childhood, Including asthma, diabetes, cystic fibrosis and cerebral palsy. 1. ASTHMA Asthma is a long term condition that can cause a cough, wheezing and breathlessness. The severity of the symptoms is different from person to person. Approximately 1 in 10 children being affected asthma in the UK. The cause of asthma is not fully understood, however trigger can bring symptoms of asthma, and anything that irritates the airways brings on symptoms of asthma. These are different from person to person and people with asthma may have several triggers. Triggers include house dust, animal fur, pollen, tobacco smoke and others. Asthma is caused by inflammation of the airways these are the small tubes called bronchi which carry air in and out of the lungs. If you have asthma the bronchi will be flamed and will be more sensitive than normal. Asthma may also affect children emotionally as the attacks may be frightening them. 2. DIABETES Diabetes is life long conditions that cause persons blood sugar level to become too high. In the UK approximately 2.8million people are affected by diabetes. There are two types of diabetes type 1 and type 2. *Type1 is usually diagnosed in adolescence and is controlled insulin injections. * Type 2 is usually diagnosed in adulthood and is controlled by diet and tablets. Symptoms common to both types of diabetes are weight loss, feeling very tired and feeling very thirsty and urinating frequency. 3. CYSTIC FIBROSIS Cystic fibrosis is a genetic condition in which lungs and digestive system become clogged with the thick sticky mucus. Symptoms start in early childhood and include cough, chest infections and poor weight. There is no cure for cystic fibrosis so the aim of the treatment is to ease the symptoms and make the condition easier to live with. Treatments include therapies, diet, medication, exercise and physiotherapy to remove mucus from the lungs. 4. CEREBRAL PALSY Cerebral palsy is a general term covering a number of neurological conditions that effect a child’s movements and coordination. Neurological conditions affect the brain and nervous system. Cerebral palsy is caused by damage to the brain which normally occurs before, during or soon after birth. It is estimated that 1 in every 400 children in UK is effected by Cerebral palsy. Cerebral palsy can put a great deal of strain on the body which can cause problems in later life. There is no cure cerebral palsy but the many of treatment can help relieve symptoms and increase child’s independent and self-esteem. These include physiotherapy, occupational therapy and medications. GUIDED ACTIVITY https://osclinks.com/84 https://osclinks.com/85 https://osclinks.com/86 https://osclinks.com/87 https://osclinks.com/88 https://osclinks.com/89 https://osclinks.com/90 https://osclinks.com/91 https://osclinks.com/92 https://osclinks.com/93 https://osclinks.com/94

Social Networking and College Athletes

Freedom of Speech in College Athletics Brent Schrotenboer argues that the reputation of colleges is more important than the views and opinions of a student-athlete that attends such colleges. Student-athletes participating on the women’s soccer team at San Diego State University were suspended for posting inappropriate pictures and statuses on a social networking site. They were warned by their coach that a punishment would be issued upon their continuance of posting such statuses about consuming alcoholic beverages and criticisms of the soccer program.The students did not heed their coaches warning and were thus penalized for it. The student-athletes felt that the punishment violated their fundamental right of freedom of speech outlined in the Constitution. College administrators are desperately searching for a solution to this ongoing problem that allows anyone to access the postings of college students and athletes alike. Some colleges allow the discretion of college coache s to regulate their players’ social networking activities and others set regulations for all sports programs.The total prevention of the use of social media by college athletes should not be implemented by college administrators because alternative solutions exist such as programs that aid coaches in controlling students’ social activities, social media is a valuable tool for student-athletes to connect with their fans and the world, and criticism is a fundamental right owned by any citizen of the United States.As the issue of social networking in the college environment increases in difficulty, solutions to this debate have been researched, and one potential aid to coaches is the development of applications to help monitor student-athletes social media postings. Medcalf explains that Varsity Monitor is a firm that provides a computer application that allows schools to filter and identify problematic social media activity (â€Å"Policing†). Applications such as Varsity Monitor can greatly increase the power of coaches in regulating what their athletes post without encroaching on the right of freedom of speech.These applications do not prevent the athletes from posting inappropriate statuses, yet they allow the coaches to filter the statuses and delete them if warranted. This does not take away the freedom of speech because once the posts are up anyone can see them, so the act of free speech is upheld. If the coaches do not want the statuses to be continued to be seen however, they have the ability to delete them at their own discretion.The coaches should clearly include that the applications are being used in their code of conduct if one exists at the university or college so as to prevent discrepancies among players and coaches when the coaches use their application to delete a post. Social media is a very effective way for fans and peers of college athletes to connect with each other. It is also used to quickly convey news about the team or college from the players to the fans which is considered vitally important to the recipients of the news because they want to support their favorite team.Bruce Feldman interviewed Matt Barkley, USC’s starting quarterback who frequently uses twitter, and he stated â€Å"It’s my own words, my own thoughts that are coming directly from me, they (the media) can’t twist your words, because that’s exactly what you wrote† (â€Å"Social-media†). The social networks allow the athletes to voice their own opinion that is not altered by the media because what they post is exactly in their own words and it is not relayed to the public by a separate news writer or analyst.This is a valuable aspect of social networking to college athletes because it solidifies their right of freedom of speech, and it allows their true opinion to be relayed directly to their fans. This also means that student-athletes must take responsibility for their own posts, and be aware that a negative response from their fans and the public is a possible outcome in reaction to their posts. Criticism is an important factor included in the freedom of speech, and at times it can be very controversial.College athletes must be aware of what they post and they must consider if they post criticism that it may be risky. College coaches around the nation agree that student-athletes can be immature, and it is their responsibility to guide their players in what they say and do when in the public light. Zain Motani writes that we acknowledge that athletic departments and universities need to protect their brand, but at what point does this monitoring become Big Brother like and overstep the boundaries of what is and is not okay? (â€Å"The Use of Social Media†).Coaches should guide their players in what they say instead of over regulating their social networking policies in order to uphold the first amendment which includes the freedom of speech. Many colleges a nd universities agree that their reputations cannot be tainted under any circumstances and they will take any degree of action to prevent a scandal associated with their respected college. Many administrators have the opinion that the easiest way to prevent a scandal is to ban all social networking activity by student-athletes.Another policy that is being enforced at universities is that the players are required to give their passwords to their coaches. These policies violate the freedom of speech because it completely prevents players from expressing their own opinions. In this regard, college athletes are just like any citizen of the United States, and preventing them from using social networking sites takes away their constitutional right. The ongoing debate between coaches and their student-athletes seems monumentally difficult to resolve.Finding a solution that pleases both sides of the argument is a delicate procedure. New technologies should be researched that allow coaches a nd administrators to exercise their power of regulating what their athletes post without angering them. An application like Varsity Monitor can be implemented with improvements that give coaches the ability to monitor and regulate what their athletes post before they are submitted for the public to see unlike the present programs that only allow the deletion of already posted statuses and pictures.However, the use of these applications must be aware to the athletes and explained in detail in order to prevent misunderstanding between the two parties. Coaches can include what applications they are using and how they are using them in their original code of conduct that is signed by both coach and athlete. This can entirely prevent the posting of inappropriate statuses and pictures by student-athletes for good.